Hotmart review
A broad course-selling platform with no recurring fee but a 9.9% transaction fee.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hotmart is a platform for creating, hosting, marketing, selling, and delivering online courses and other digital products. It suits creators, educators, and digital businesses that want course hosting, a members area, payment processing, checkout tools, affiliate management, analytics, and buyer access in one service. Courses can include video classes, ebooks, documents, audiobooks, music, screencasts, software, images, podcasts, and downloadable files. Buyers can access purchased content on the web, iOS, and Android, including offline access.
The published Free plan has no monthly or annual fee. Instead, Hotmart charges a 9.9% service fee when a sale is made, along with a fixed license fee that varies by currency, transaction value, and region. The plan includes online courses, a members area, payments, analytics, and marketing tools. Paid selling features include custom checkout pages, order bumps, exit popups, email automation, sales funnels, tracking pixels, quizzes, certificates, learning tracks, and customer interaction. This pricing structure fits sellers who prefer to avoid recurring platform charges, but the transaction costs matter for businesses with frequent sales or larger order values.
Hotmart’s main strength is the breadth of its selling and delivery ecosystem. Affiliate and cocreation management support partner-led sales, while localized payment options and integrated processing support transactions across regions. Facebook, Google, and TikTok integrations connect the platform with major marketing channels, and custom domains are available for Hotmart Club. Analytics, reports, and AI features add further tooling for digital businesses. Choose Hotmart if free hosting, affiliates, marketing workflows, and mobile delivery are priorities. Sellers seeking only a focused course host, or those trying to minimize per-sale fees, should consider a narrower or differently priced platform.
Hotmart pros and cons
- Where it wins
- No monthly or annual platform fees
- Built-in payments, affiliates, funnels, and analytics
- Native mobile access with offline content for buyers
- Where it doesn't
- A 9.9% service fee applies when a sale is made
- A fixed license fee also applies and varies by transaction
- Broad tools may exceed the needs of simple course hosting
Hotmart fact sheet, pricing and score →
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