Hotelinking review
A hotel-focused guest Wi-Fi and CRM platform with deep PMS and loyalty integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hotelinking is a cloud platform for hotel groups that combines a branded captive Wi-Fi portal with guest CRM, marketing automation and operational tools. It is aimed at mid-market and enterprise properties that want Wi-Fi access to do more than connect devices, including validating guests against reservations, enriching profiles and recognizing loyalty members. GuestMaker, WiFiBot and DeskForce extend the product across marketing, network operations and front-desk workflows, making it relevant to hotel chains coordinating several teams.
The portal supports custom splash pages, multilingual and multi-device access, real-time email and guest-data verification, and authentication through guest name, surname and room number with PMS validation. Reception-issued access codes support non-guest or day-pass users, while loyalty members can be enrolled and recognized through an API. Guest device analytics and access logging provide operational visibility. Hotelinking lists 120 integrations across property-management systems, CRMs, booking engines and loyalty programs, with named connections including Salesforce, Cendyn, HubSpot, Cisco Meraki, Aruba, MikroTik and Ruckus. Its infrastructure compatibility helps hotels align the portal with existing wireless environments.
Hotelinking uses a contact-sales pricing model and offers no free plan, so properties should expect a sales-led buying process. Deployment is cloud-based, with web and API access. Support channels include tickets, phone and documentation, and 24/7 support is available; GDPR compliance is listed for organizations with European privacy obligations. The product fits hotel groups that need coordinated guest identity, connectivity and marketing workflows, but smaller properties seeking a lightweight standalone hotspot tool may find its broader operational scope unnecessary. Hotels choosing it should be prepared to map PMS, CRM and loyalty processes as part of implementation.
Hotelinking pros and cons
- Where it wins
- PMS validation and reservation-data enrichment during Wi-Fi login
- 120 integrations spanning PMS, CRM, booking and loyalty systems
- Supports MikroTik, Cisco Meraki and Ruckus infrastructure
- Where it doesn't
- Plans require contacting sales rather than self-serve purchase
- No free plan is offered
- Cloud-only deployment may not suit on-premises requirements
Hotelinking fact sheet, pricing and score →
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