Hopscotch review
A web-focused onboarding tool for tours, targeting, and event analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Hopscotch is a web-based user onboarding platform for SaaS product and customer experience teams. It provides no-code product tours, tooltips, modals, announcements, surveys, NPS prompts, and targeted in-app messages. Experiences can respond to URLs, user properties, activity, page elements, and custom events, making it suited to teams that want to manage onboarding without frequent code deployments. Web delivery, a browser SDK, an API, and a Chrome extension support implementation and preview workflows.
Pricing is organized around three plans. Starter costs $99 per month and includes no-code tours and tooltips, custom styling, product user analytics, basic segmentation, a browser SDK, and email support. Growth costs $249 per month and adds surveys and NPS, advanced segmentation with custom properties, custom events, event analytics, live support, and integrations with GA4, Mixpanel, Heap, Segment, and Zapier. Business uses custom usage and plans, custom invoices and contracts, concierge support and coaching, custom features, and custom integrations. Hopscotch also advertises annual plans with two months free. Its listed integrations include Google Analytics, Twilio, and Adobe Analytics in addition to the Growth connections.
The standout strength is the combination of guided experiences and behavioral measurement. Teams can track views, completions, and errors for tours, then use custom events and segmentation to make messages more relevant. Custom styling and theming help align experiences with a product’s interface, while the browser SDK and Chrome extension fit web-based workflows. Hopscotch is a good choice for SaaS teams prioritizing tours, contextual targeting, and event analytics. Teams onboarding mobile applications should choose a product that supports mobile, and teams needing a fixed-cost enterprise package may prefer an option with published Business pricing.
Hopscotch pros and cons
- Where it wins
- No-code tours, tooltips, modals, and in-app messages
- Custom targeting using activity, properties, URLs, and conditions
- Custom events, analytics, SDK access, and eight integrations
- Where it doesn't
- No free plan; paid access starts at $99 per month
- Mobile applications are not supported
- Business pricing, features, and contracts are custom
Hopscotch fact sheet, pricing and score →
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