Hoolr
Coaching programme management for HR and L&D teams
At a glance
- Editor scoreNot yet scored
- PricingPricing on request
- Best forConfidential coaching operations and reflection
- Coach matchingYes
- Facts checked20 Sep 2026
Where it wins
- Matches coaches using experience, availability and participant choice
- Combines booking, journeys, reporting and impact measurement
- Supports confidentiality boundaries and AI-assisted reflection
Where it doesn't
- Pricing requires a contact-sales conversation
- Web-only access limits workflows to browser-based use
- SSO-dependent organisations should assess platform fit
Our verdict on Hoolr
Hoolr is a coaching programme platform for HR, L&D and people teams managing internal, external or blended coaching. Its scope covers the operational journey from participant registration and coach matching through session booking, programme reporting and impact evaluation. Coach profiles, associate management, availability controls and capacity tools add operational structure for organisations and coaching companies delivering formal programmes. Confidentiality boundaries for coach and participant reflections are paired with AI-assisted preparation, reflection and low-stakes practice between sessions.
The platform’s main strength is breadth across coaching operations rather than a single scheduling function. Matching can account for experience, availability and participant choice, while participant journeys, session coordination and role-based reporting connect delivery with oversight. Coaching impact measurement and evaluation questions support programme review, and manager tools are included in the category capabilities. Integrations with Google Calendar, Microsoft Calendar, Calendly, Zoom and Microsoft Teams help align scheduling, booking and sessions with established workplace tools.
Pricing follows a contact-sales model, so organisations should expect to discuss their programme requirements before evaluating cost. Hoolr is web-only, which keeps the product focused on browser-based programme management but may not suit teams seeking native mobile workflows. Buyers with SSO requirements should assess fit during the sales process. Hoolr is a strong candidate for HR, L&D and coaching providers that need confidential matching, participant management, capacity visibility and impact reporting in one platform. It is less suited to buyers seeking a self-serve purchase, mobile-first access or a narrow standalone calendar tool.
Hoolr pricing
Hoolr fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Coach matching | Yes |
| Coaching formats | Mixed |
| Session management | Yes |
| Development tracking | Yes |
| Manager tools | Yes |
| Mobile apps | Not verified |
| Single sign-on | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001, GDPR |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Google Calendar, Microsoft Calendar, Calendly, Zoom, Microsoft Teams |
| Pricing | Pricing on request |
| Website | hoolrcoaching.com |
| Facts checked | 20 Sep 2026 |
Hoolr integrations
Hoolr lists 5 integrations on its own site.
- Google Calendar
- Microsoft Calendar
- Calendly
- Zoom
- Microsoft Teams
Alternatives to Hoolr
- Speexx CoachingA mature coaching suite for organizations that need human, group and AI support.7.0
- SharpistA secure employee coaching suite combining certified coaches, AI support, and L&D reporting.—
- AceUpA broad enterprise coaching platform spanning people, programs, and progress.—
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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