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Hookpost review

Freemium#29 of 38 in AI Social Media Management Software

A flexible AI social scheduler for teams that value self-hosted control.

6.3/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Hookpost is an open-source social media management and scheduling platform for creators, small brands, agencies, developers, and automation teams. Its visual calendar supports cross-channel scheduling and publishing, while AI tools generate captions, hooks, hashtags, and images. Per-channel customization, team workspaces, review permissions, analytics, a REST API, CLI, and Model Context Protocol server make it relevant to teams that want both editorial control and automation. Docker-based self-hosting is available under the AGPL-3.0 license.

The freemium structure gives smaller teams a way to start with the Free plan, which includes a visual calendar and public API. Standard costs $29 per month and adds 500 AI text generations, 20 AI images, and 2 webhooks. Pro costs $119 per month and increases those allowances to 1,000 AI text generations, 100 AI images, and 30 webhooks. A 7-day free trial is also available. The paid tiers make the most sense for teams that will use AI generation and webhook automation regularly; the jump to Pro is substantial for organizations that need higher allowances.

Hookpost’s ecosystem includes Instagram, YouTube, LinkedIn, X, Facebook, Threads, Pinterest, Bluesky, Telegram, Discord, Slack, WordPress, Medium, Hashnode, and DEV.to. API, CLI, MCP, and Docker support give developers several ways to connect publishing workflows with internal tools or AI agents. The trade-off is focus: the category specification lists five social channels, and the paid entry point may be difficult to justify for teams seeking only basic scheduling. Choose Hookpost for open-source flexibility, self-hosting, and programmatic workflows; consider an alternative if broad channel coverage or lower-cost paid access matters most.

Hookpost pros and cons

  • Where it wins
    • Docker self-hosting with AGPL-3.0 open-source licensing
    • AI captions, hooks, hashtags, images, and content repurposing
    • REST API, CLI, MCP server, approvals, and advanced analytics
  • Where it doesn't
    • Regular paid pricing starts at $29 per month
    • The category specification lists five social channels
    • Pro pricing rises to $119 per month

Hookpost fact sheet, pricing and score →

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