Guidelines
Guidelines: A focused brand-guide platform with a free tier and paid collaboration options. Ranked #18 of 48 in Brand Management Software by our editors (5.8/10); pricing: Free plan · paid from $15/mo; best for small teams publishing simple online brand guides.
At a glance
- Editor score5.8 / 10
- PricingFree plan · paid from $15/mo
- Best forSmall teams publishing simple online brand guides
- Free planYes
- Paid from$15/mo
- Brand portalYes
- Facts checked23 Sep 2026
Where it wins
- Organizes logos, colors, fonts, and other assets in searchable guides
- Free plan includes one public guide and unlimited visitors
- Studio adds collaborative editing, protected guides, and custom domains
Where it doesn't
- Free plan is limited to one guide, one editor, and seven published pages
- Focuses on brand guides rather than broader governance or monitoring
- Enterprise features such as SSO and version history cost $40 per editor monthly
Our verdict on Guidelines
Guidelines helps design studios and in-house teams create, edit, and publish online brand guides. Its searchable portal brings together logos and variants, color values, typography, and other brand files; teams can share guides publicly or restrict access. Templates and interactive publishing suit organizations that need a central reference for brand assets, rather than a broad system for governance or monitoring.
The plan structure makes the scope clear. Free costs $0 and allows one public guide, one editor, unlimited visitors, seven published pages, and basic integrations. Studio costs $15 per editor per month and adds unlimited guides and brands, unlimited pages, collaborative editing, protected guides, custom domains, and AI integrations. Enterprise is $40 per editor per month, with higher storage limits, single sign-on, version history, translations and localization, and automatic access by domain. These are monthly prices quoted in US dollars; the published plans do not give a separate annual price. Small teams can start with a public guide, while teams managing multiple brands or access controls will need Studio or Enterprise.
Guidelines connects with Figma, Sketch, Adobe, and Tailwind CSS, alongside ChatGPT, Claude, and Cursor. Okta is also listed among its integrations. These connections complement the asset portal, but the product's center remains publishing and maintaining brand guides. It is a fit for teams that want searchable, shareable references and collaborative edits without a wider brand-governance remit. Teams needing version history, localization, or SSO should consider Enterprise; those looking for governance or monitoring beyond guides should choose a broader alternative. Support is listed through documentation, so teams expecting other support channels may prefer a different option.
Guidelines pricing
All 3 Guidelines plans and prices →
Guidelines fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $15/mo |
| Brand portal | Yes |
| Guideline management | Yes |
| Template management | Yes |
| Brand monitoring | Not verified |
| Brand analytics | Not verified |
| Listed integrations | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 8 integrations: Figma, Sketch, Adobe, Tailwind CSS, ChatGPT, Claude … |
| Pricing | Free plan · paid from $15/mo (source) |
| Website | guidelines.site |
| Facts checked | 23 Sep 2026 |
Guidelines integrations
Guidelines lists 8 integrations on its own site.
- Figma
- Sketch
- Adobe
- Tailwind CSS
- ChatGPT
- Claude
- Cursor
- Okta
Alternatives to Guidelines
- Adobe Brand IntelligenceA governance platform that turns brand knowledge into validated, testable creative workflows.9.0
- FrontifyA governed asset library for mid-market and enterprise brand teams.8.2
- BynderA broad asset hub for brand teams that need search, rights controls, workflows, and integrations.7.7
See all Guidelines alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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