GoSquared Analytics review
A focused analytics service for teams that want live metrics without a free tier.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GoSquared Analytics is a browser-based web analytics service for businesses and teams that need live website metrics alongside historical reporting. Its dashboards cover traffic, content, campaigns, devices, browsers, languages, engagement, and events. JavaScript tracking, transaction tracking for ecommerce, CSV exports, team sharing, and APIs make it suitable for small businesses managing websites, campaigns, or online stores. It is a focused option for teams that value current activity and straightforward reporting over a broad optimization suite.
Pricing is based on monthly pageview capacity and project limits. Starter costs £9 per month for 100,000 pageviews and 3 projects. Standard costs £24 per month for 500,000 pageviews and 5 projects. Pro costs £49 per month for 1 million pageviews and 10 projects, while Scale costs £99 per month for 2.5 million pageviews and 20 projects. All plans are paid, with a seven-day free trial. The published plans make the progression clear: higher tiers add capacity for larger traffic volumes and more projects rather than changing the product into a different type of analytics system.
GoSquared Analytics also fits teams that need connections beyond its dashboard. Integrations include Zapier, Slack, Numerics, Webhooks, WordPress, Shopify, Google Tag Manager, Segment, Squarespace, Joomla, Drupal, Magento, HelpDocs, Ensighten, and Geckoboard. Its Real-time Analytics API and Tracking API support data access and collection, while daily, weekly, and monthly email reports support recurring updates. Unlimited data retention, ecommerce tracking, and event metrics add useful depth for ongoing measurement. Choose it for simple real-time and historical analytics with practical integrations; choose an alternative if conversion funnels or a permanent free plan are essential.
GoSquared Analytics pros and cons
- Where it wins
- Real-time dashboards with historical reporting by day, week, month, or year
- Event, UTM campaign, transaction, and ecommerce analytics tracking
- APIs, exports, team sharing, and integrations across web platforms
- Where it doesn't
- No permanent free plan; the free trial lasts seven days
- Conversion funnels are not available
- Higher pageview and project limits require higher-priced plans
GoSquared Analytics fact sheet, pricing and score →
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