Google AI Mode
Google AI Mode: A multimodal Google Search experience for cited answers, follow-ups, and deeper research. Ranked #2 of 28 in AI Search Engines by our editors (9.2/10); pricing: Free plan; best for multimodal search in Google's ecosystem.
At a glance
- Editor score9.2 / 10
- PricingFree plan
- Best forMultimodal search in Google's ecosystem
- Free planYes
- Paid from$9.99/mo
- Deep research modeYes
- Facts checked21 Sep 2026

Where it wins
- AI answers include links, follow-ups, and conversational context
- Accepts text, voice, images, and files for multimodal search
- Deep Search creates multi-step, fully cited research reports
Where it doesn't
- Availability and subscription benefits vary by country and account
- Citation format is mixed across AI-generated responses
- Advanced access is tied to the Google AI Pro subscription
Our verdict on Google AI Mode
Google AI Mode is a conversational search experience built into Google Search. It is designed for people who want AI-generated answers with links to web sources, follow-up questions, and more than one input format. Users can submit text, voice, images, and files, while multimodal image search supports visual queries. The experience also includes personalized responses using search history and connected Google apps, plus shopping and local-business checks for pricing and availability.
Its strongest distinction is the breadth of its research workflow. Query fan-out searches across subtopics and multiple data sources, helping AI Mode address complex questions in a conversational format. Deep Search extends that approach with multi-step research and fully cited reports for subscribers to eligible Google AI plans. Preferred-source controls add a way to shape where answers draw from, while web, iOS, and Android access supports use across Google's listed platforms. These features make AI Mode a fit for research that benefits from follow-ups, multimodal input, and connected Google context.
AI Mode itself is available through Google Search without a separately priced subscription in supported markets. Google AI Pro costs $19.99 USD per month on monthly billing and adds expanded access to Gemini in AI Mode, Deep Search in AI Mode, and 5 TB of storage. The free experience suits users who want conversational search and cited web answers, while Pro is aimed at people who need expanded access and deeper research. Users who require consistent availability across countries or a single citation style may prefer a narrower tool with those characteristics.
Your product? Our editors can test Google AI Mode in depth and publish a review, labelled as paid · from $149/mo →
Google AI Mode pricing
All 2 Google AI Mode plans and prices →
Google AI Mode fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $9.99/mo |
| Citation format | Inline |
| Deep research mode | Yes |
| Source filters | Yes |
| Browser extension | Not verified |
| Mobile apps | Both |
| API access | Not verified |
| Monthly query limit | Not verified |
| Deployment | Cloud, Mobile |
| Platforms | Web, iOS, Android |
| Support | Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | google.com |
| Facts checked | 21 Sep 2026 |
Alternatives to Google AI Mode
- PerplexityA broad research assistant combining cited web search, advanced models, files, and integrations.9.4
- Brave SearchAffordable cited search with privacy features, rich tools, and optional premium access.9.0
- You.comA broad AI search workspace combining cited answers, models, agents, and collaboration.8.8
See all Google AI Mode alternatives →
Google AI Mode vs the competition
- Google AI Mode vs Perplexity
- Google AI Mode vs Brave Search
- Google AI Mode vs You.com
- Google AI Mode vs Kagi Search
- Google AI Mode vs Kimi
- Google AI Mode vs Microsoft Copilot Search
Compare Google AI Mode with any tool side by side →
Also Ranked In
Google AI Mode is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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