GMAP Location Intelligence review
A broad location intelligence suite for Power BI-led network planning.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GMAP Location Intelligence is a cloud-based GIS and network modelling suite for organisations managing physical sites, stores, dealerships, or other distributed operations. It brings together catchment analysis, site selection, territory planning, data overlays, and network scenario modelling. The product is aimed at property, retail, automotive, marketing, finance, logistics, and operations teams. MVPLUS supports self-serve site analysis, catchment mapping, demographic and competitive analysis, territory creation, and data overlays, while IMPACT models the effects of opening, closing, or relocating sites.
Its ecosystem fit is strongest for teams that use Microsoft Power BI for reporting and decision support. Results can be delivered through interactive Power BI dashboards, while Google Street View adds a visual location context to analysis. GMAP also supports customer, outlet, and operational data imports alongside demographic, market, consumer, competitor, map-layer, and geographic-variable overlays. That combination gives teams a way to connect internal network data with external market context rather than reviewing locations in isolation.
The feature breadth is a clear strength for network decisions. Users can create drive-time and distance-based catchments, analyse sales territories, run batch catchment creation across networks, and model openings, closures, and relocations. Multi-user collaboration and secure cloud access support shared work across teams, and training and ongoing support are included with MVPLUS licences. Pricing follows a contact-sales model, which suits organisations that need a broader assessment of their network use case. Teams seeking a focused mapping tool or a simple standalone location workflow may find this scope more than they need; teams making multi-site decisions, particularly in a Power BI environment, are the stronger fit.
GMAP Location Intelligence pros and cons
- Where it wins
- Drive-time catchments, territories, and site selection in one suite
- Batch analysis and network scenarios support distributed operations
- Interactive Power BI dashboards and Google Street View integration
- Where it doesn't
- Pricing is handled through contact sales
- The product is available through the web platform
- Its broad feature set may exceed the needs of focused mapping teams
GMAP Location Intelligence fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. How we rank.
Last updated · How we research and update