Gini review
Gini pairs guided location analysis with mapping, forecasting and shareable reports.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Gini is MyTraffic’s web-based location intelligence service for businesses making site selection, expansion and real estate sourcing decisions. It is aimed at individual operators, franchisees, retail and food-service expansion teams, and organizations working across multiple markets. Users can ask location questions through a conversational interface, follow guided analysis workflows, explore territories with mapping and GIS-like capabilities, and generate shareable reports and analyses. The service combines MyTraffic location data with customer-uploaded files and documents.
The published plans show a free signup option and a Tiny plan at €249 per month. Tiny includes 5 conversations per month, 1 user, 1 country of choice, 10 GB of storage and 5 exports per month. Plus has custom pricing and adds unlimited conversations, coverage in up to 18 countries, Map Explore Mode, revenue forecasting models and 1 TB of storage. This makes Tiny a defined, limited scope for an individual or a single-country evaluation, while teams needing broader coverage or more usage will need to consider Plus and its custom quote.
Gini’s fit is clearest for teams that want to explore locations through questions and guided workflows rather than assemble each analysis manually. Territory exploration, site selection and expansion planning connect the conversational interface to practical location decisions, and report generation offers a way to share resulting analysis. Uploaded customer data can be considered alongside MyTraffic’s location data. The service is cloud-based and web-only, with email support and GDPR compliance listed. Choose Gini if those workflows and conversational access match your location work; look elsewhere if you need a plan with multiple Tiny users, or if your core requirements are drive-time or demographic analysis, which are not established here.
Gini pros and cons
- Where it wins
- Conversational AI supports location questions and insights.
- Guided workflows cover territory exploration and site selection.
- Combines customer uploads with MyTraffic location data.
- Where it doesn't
- Tiny is limited to 5 conversations and 5 exports per month.
- Tiny supports 1 user and 1 country of choice.
- Plus uses custom pricing.
Gini fact sheet, pricing and score →
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