GetResponse review
Broad email, automation, AI, ecommerce, SMS, and web push coverage at a low entry price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
GetResponse is an email marketing and lifecycle automation platform for businesses, marketers, ecommerce teams, and content creators. Its coverage includes newsletters, visual email editing, autoresponders, behavior-based automation, audience segmentation, landing pages, signup forms, analytics, ecommerce campaigns, SMS, web push notifications, webinars, and content monetization. AI tools support email creation, campaign generation, landing pages, and writing assistance, making the product suitable for teams that want more than newsletter delivery.
The published plans show a free option, a 14-day free trial, and paid pricing based on contact-list size. Starter costs $19 per month with monthly billing or $15.58 per month with annual billing, and includes unlimited monthly email sends, AI-powered content generators, a welcome email series, one custom automation workflow, a landing page builder, and signup forms and popups. Marketer costs $59 monthly or $48.38 annually, adding unlimited automation workflows, advanced audience segmentation, abandoned cart recovery, sales funnels, promo codes, and revenue reports. Creator costs $69 monthly or $56.58 annually, adding webinars, a website builder, a course creator, and premium newsletter subscriptions. Enterprise includes advanced automation, a dedicated sending domain, a dedicated IP address, single sign-on, and premium support.
GetResponse fits teams seeking broad platform coverage rather than a narrow email-only tool. It supports web, Windows, macOS, Linux, iOS, Android, and an API, with integrations including Shopify, Salesforce, HubSpot, WooCommerce, Zapier, PayPal, Google Analytics, Slack, and Facebook. Its combination of automation, testing, analytics, ecommerce features, and multiple messaging channels can support campaigns across the customer lifecycle. The trade-off is that key capabilities are distributed by plan, while pricing changes with contact-list size. Choose it if you want email marketing connected to landing pages, ecommerce, AI, and additional channels; consider a more focused alternative if you only need basic email sending.
GetResponse pros and cons
- Where it wins
- Unlimited monthly email sends on paid plans
- AI tools, automation, segmentation, landing pages, and testing
- Email, SMS, web push, ecommerce, and creator features
- Where it doesn't
- Pricing scales with contact-list size
- Advanced features are split across multiple plans
- Enterprise pricing is customized rather than listed
GetResponse fact sheet, pricing and score →
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