GeoTag
GeoTag: A private, open-source Mac tool for map-based and GPX photo geotagging. Ranked #11 of 38 in Photo Geotagging Software by our editors (7.6/10); pricing: Free plan; best for mac users wanting simple private geotagging.
At a glance
- Editor score7.6 / 10
- PricingFree plan
- Best forMac users wanting simple private geotagging
- Free planYes
- Paid fromNone
- GPS track syncYes
- Facts checked13 Oct 2026
Where it wins
- GPX timestamp matching assigns locations across selected photos
- Map review, manual coordinates, and reverse geolocation support flexible workflows
- Backups and ExifTool metadata writing protect original image files
Where it doesn't
- Runs only on macOS
- GeoTag 6 requires macOS 26 (Tahoe) or later
- Documentation is the listed support channel
Our verdict on GeoTag
GeoTag is a free, open-source macOS desktop application for adding, changing, and reviewing location metadata in image files or an Apple Photos Library. It suits solo users and small teams who want a private desktop workflow rather than a multi-platform service. Photos can be placed on a map, assigned manual latitude and longitude, or matched to a GPX track log by timestamp. The Free plan is the product’s only published plan and includes the macOS application and photo geolocation tagging.
Its strongest workflow combines batch editing with map review. Multiple selected images can receive location updates together, while reverse geolocation can add city, state, and country metadata. GPX import supports timestamp-based placement, and Apple Photos framework integration updates locations and timestamps in an Apple Photos Library. For image files, ExifTool writes metadata without changing image pixels. Optional backups of original files add a recovery step when modifying a library or collection.
Platform scope is the main boundary: GeoTag is a macOS desktop application, and GeoTag 6 requires macOS 26 (Tahoe) or later; older GeoTag versions support earlier macOS releases. Support is documented through docs, with no additional channels listed. Choose GeoTag if you want a free, open-source Mac utility with GPX matching, reverse geocoding, batch updates, and Apple Photos support. Consider an alternative if you need Windows, mobile, or web deployment, or a broader support model than documentation.
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GeoTag pricing
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GeoTag fact sheet
| Free plan | Yes |
|---|---|
| Paid from | None |
| GPS track sync | Yes |
| Reverse geocoding | Yes |
| Batch geotagging | Yes |
| Map workflow | Yes |
| Track import formats | Gpx |
| Platform support | Macos |
| Deployment | Desktop |
| Platforms | macOS |
| Support | Docs |
| Built for | Solo, Small business (editorial estimate) |
| Pricing | Free plan (source) |
| Website | snafu.org |
| Facts checked | 13 Oct 2026 |
Alternatives to GeoTag
- ExifToolA free, cross-platform metadata toolkit for automated GPS geotagging and batch control.9.2
- KGeoTagA free Linux desktop app for matching photos to GPX tracks and assigning locations on a map.9.0
- digiKamA free, cross-platform desktop manager combining geotagging, metadata, RAW and AI tools.8.8
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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