FunnelMob review
A strong fit for subscription apps that need attribution and revenue visibility.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
FunnelMob is a web-based mobile analytics and attribution platform for app developers and growth teams. It combines SDK event tracking with conversion funnels, advertising attribution, revenue lifecycle analysis, trackable links, remote feature flags, dashboards, and natural-language AI queries. The documented SDK supports iOS, Android, and web applications, with API access also available. Its focus suits subscription apps that need to connect acquisition campaigns with trials, purchases, renewals, and cancellations.
Pricing is structured around usage and team access. The Free plan costs $0 per month and includes up to 10K monthly events, attribution tracking, funnel analytics, App Store Connect integration, 1 team member, and a limited AI agent. Growth costs $49 per month, raises the allowance to 100K monthly events, adds all integrations, supports up to 5 team members, and includes an unlimited AI agent. Scale includes unlimited events, unlimited team members, all integrations, and an unlimited AI agent, alongside the core attribution and funnel features. The plans make the free tier suitable for smaller event volumes, while Growth adds broader collaboration and ecosystem coverage.
FunnelMob’s strongest category fit comes from combining acquisition and monetization analysis in one product. Integrations include App Store Connect, Google Play, RevenueCat, Superwall, Meta Ads, TikTok Ads, Google Ads, and Apple Search Ads. Teams can report on campaigns, ad groups, creatives, and keywords; build funnels and analyze drop-offs; create deep and deferred deep links; and configure targeted rollouts or dynamic paywalls with remote feature flags. Choose FunnelMob if attribution, subscription revenue, and cross-platform event analysis are central requirements. Teams needing a smaller event footprint can start with Free, while higher-volume organizations should compare Growth and Scale against their expected usage.
FunnelMob pros and cons
- Where it wins
- Tracks subscriptions, renewals, cancellations, and purchase revenue
- Combines multi-touch attribution with funnel and campaign reporting
- Includes links, feature flags, dashboards, and AI analytics queries
- Where it doesn't
- Free plan is limited to 10K monthly events
- Free plan supports only 1 team member
- Growth plan is capped at 100K monthly events
FunnelMob fact sheet, pricing and score →
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