FunnelKit review
A capable WooCommerce CRO suite with strong funnel testing and automation depth.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
FunnelKit is a WordPress and WooCommerce plugin suite for building sales funnels and improving ecommerce purchase flows. It is designed for WooCommerce store owners, ecommerce businesses, course sellers, and agencies managing WordPress sites. Its feature set covers opt-in, sales, checkout, upsell, and thank-you pages, along with one-step and multi-step checkout layouts. The free plan includes the FunnelKit Funnel Builder, while the paid plans add progressively broader conversion, analytics, and automation capabilities.
Pricing is structured across five annual tiers. Free provides the FunnelKit Funnel Builder. Basic costs $129 per year and adds optimized checkout pages, a checkout field editor, thank-you pages, and abandoned-cart recovery. Plus costs $299 per year and adds unlimited sales funnels, funnel analytics, A/B testing, one-click upsells, and order bumps. Professional costs $399 per year and adds marketing automations, email and SMS follow-ups, contact profiles, and audience segmentation. Elite costs $599 per year, includes everything in Professional, supports use on 30 sites, and adds transactional email tools plus automation and CRM features.
The strongest fit is a WooCommerce operation that wants CRO tools inside its WordPress environment. FunnelKit combines funnel-page experiments with conversion-rate and revenue analytics, conditional order bumps, one-click upsells and downsells, a sliding cart, abandoned-cart recovery, and email and SMS workflows. Its integrations include WooCommerce, Elementor, Divi, Gutenberg/Block Editor, Oxygen, Bricks, WooCommerce Subscriptions, several LMS platforms, Stripe, PayPal, Mollie, Authorize.Net CIM, and Braintree. That platform focus is also its main boundary: stores on other ecommerce systems should choose a platform-specific alternative, while WooCommerce teams can select a tier based on whether they need checkout improvements, experimentation, or broader automation.
FunnelKit pros and cons
- Where it wins
- A/B testing, funnel analytics, and revenue tracking are built in
- Checkout optimization includes fields, upsells, order bumps, and recovery
- Integrates with major WordPress builders, payment tools, and LMS platforms
- Where it doesn't
- Focused on WordPress and WooCommerce rather than broader ecommerce platforms
- Advanced automation requires the Professional or Elite tier
- Annual plans start at $129 and scale to $599
FunnelKit fact sheet, pricing and score →
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