Fullmetrix review
Fullmetrix connects cohort retention, profitability and advertising data for multi-store merchants.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Fullmetrix is a web-based analytics platform for merchants operating stores on Shopify, WooCommerce, PrestaShop, Sylius, Magento or Shopware. It consolidates order, revenue, margin, advertising and customer data, making it suited to small and mid-market ecommerce teams managing multiple stores. Cohort retention curves, cumulative revenue per cohort, RFM segmentation and profitability reporting sit alongside advertising metrics and scheduled exports.
The paid offering includes a Level 1 plan with a complete P&L dashboard, revenue and margin reporting, per-product profitability, cohort analysis, RFM segmentation, and Meta, Google and TikTok Ads reporting. The published pricing setup uses order-volume levels, and a seven-day trial is available. Multiple stores can be consolidated, while integrations extend to Google Analytics 4, Google Search Console, Google Merchant Center, WhatsApp Business, Slack and Google Sheets. CSV and PDF scheduled exports support recurring reporting workflows.
Its strongest fit is for teams that need cohort analysis tied directly to commercial outcomes rather than retention metrics alone. Filters by acquisition channel, country, first product, discount or campaign allow more targeted comparisons, while audience synchronization connects segments to advertising platforms. Fullmetrix is less suitable for organizations requiring a free tier, non-web deployment or a narrowly focused cohort tool without broader profitability and ad-reporting functions. Merchants with supported commerce platforms and several stores should find the combined view relevant; teams outside that ecosystem should evaluate alternatives with different platform coverage.
Fullmetrix pros and cons
- Where it wins
- Retention curves, cohort LTV and filters by channel, country, product or campaign
- P&L, margin and per-product profitability reporting in one dashboard
- Connects six commerce platforms with Meta, Google and TikTok Ads reporting
- Where it doesn't
- No free plan; access is through paid plans
- Web and cloud deployment only
- Plan structure scales by order volume, which may complicate forecasting
Fullmetrix fact sheet, pricing and score →
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