Freehold
Freehold: A focused toolkit for tracking, underwriting, and sourcing U.S. real estate investments. Ranked #74 of 81 in Portfolio Management Software by our editors (3.0/10); pricing: Free plan · 14-day trial; best for real-estate portfolio owners.
At a glance
- Editor score3.0 / 10
- PricingFree plan · 14-day trial
- Best forReal-estate portfolio owners
- Free planYes
- Paid from$29/mo
- Asset class coverageSingle_asset
- Facts checked21 Sep 2026
Where it wins
- Per-property performance, cash-flow, and risk analysis
- Underwriting with pro forma, financing, and sensitivity modeling
- AI assistant plus off-market deal sourcing tools
Where it doesn't
- Focused on U.S. residential and multifamily real estate
- Single-asset scope limits broader portfolio use cases
- Advanced tools require paid monthly plans
Our verdict on Freehold
Freehold is a portfolio management and investment analysis platform for independent real estate investors. It combines per-property performance tracking with rent, market, and competitive benchmarking, cash-flow modeling, expense benchmarking, portfolio risk analysis, deal underwriting, financing scenarios, and acquisition-impact modeling. Its Freehold Own, Acquire, and Find modules serve property owners, active acquirers, and investors seeking off-market opportunities across U.S. residential and multifamily real estate.
The Starter plan costs $0 per month and includes a portfolio dashboard, basic performance tracking, and standard rent comps. Investor costs $29 per month and adds Full Freehold Own, unlimited Freehold Acquire analyses, sensitivity modeling, pro forma, portfolio-aware underwriting, Ask Freehold, and email alerts. Pro costs $79 per month and adds Freehold Find, unlimited Freehold Acquire, API access, and priority support. Portfolio costs $199 per month and adds unlimited Freehold Find markets, team access, custom reporting, and dedicated support. A 14-day free trial is also available.
Freehold’s main strength is the connection between ongoing portfolio review and acquisition analysis. Investors can assess property performance, examine concentration risk, model financing scenarios, generate pro formas, and evaluate how a potential acquisition affects the portfolio. Ask Freehold adds an AI-powered portfolio assistant, while Freehold Find supports off-market sourcing and owner-signal monitoring. The platform is a strong fit for owners and acquirers who want property-specific analysis in one web and API-based product. It is less suitable for investors outside U.S. residential and multifamily real estate or teams seeking a broader, multi-asset portfolio system.
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Freehold pricing
All 4 Freehold plans and prices →
Freehold fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $29/mo |
| Asset class coverage | Single_asset |
| Performance reporting | Yes |
| Allocation analysis | Not verified |
| Risk analysis | Yes |
| Tax-lot tracking | Not verified |
| Maximum portfolios | Not verified |
| Free trial | 14 days · no card needed |
| Deployment | Cloud |
| Platforms | Web |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Pricing | Free plan · 14-day trial (source) |
| Website | getfreehold.com |
| Facts checked | 21 Sep 2026 |
Alternatives to Freehold
- BlackRock AladdinA multi-asset platform for institutions that need portfolio, risk, trading and reporting workflows.9.4
- Bloomberg AIMA broad portfolio and operations platform for enterprise investment managers.9.3
- Morningstar OfficeA mature advisor platform combining portfolio operations, reporting, research, and billing.9.2
See all Freehold alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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