Frase review
A broad SEO content workflow for teams that need research, writing, scoring, and publishing in one tool.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Frase is a web-based AI writing and content optimization platform for content marketers, SEO teams, agencies, and enterprises. It combines SERP research and competitor analysis with automated briefs, AI-generated long-form articles, saved brand voice profiles, SEO and GEO scoring, CMS publishing, and monitoring for declining content and AI visibility. Multilingual writing, team workflows, integrations, and API access extend its use beyond standalone drafting. It is best suited to SEO writers and content strategists who want research, production, optimization, and publishing in one workflow.
Pricing is structured around four plans. Starter costs $39 per month when billed annually and includes 1 seat, 1 site, 10 articles, and 50 audit pages monthly. Professional costs $103 per month on annual billing, expanding access to 3 seats, 5 sites, 40 articles, and 250 audit pages, plus a content calendar, internal linking suggestions, and AI crawler monitoring. Scale costs $239 per month annually and provides 5 seats, up to 10 domains, 100 articles, 1,000 audit pages, client-ready reports, and expanded AI Visibility coverage. Enterprise adds custom seats and domains, white-label reports, a branded client portal, SSO and SAML, custom limits, and API access. The core product has a 7-day trial; FraseCMS also has a separate free tier.
Its ecosystem supports WordPress, Webflow, Sanity, Wix, FraseCMS, Google Search Console, Google Docs, Notion, GitHub, Linear, Slack, Zapier, Make, n8n, REST API, and webhooks. That breadth makes Frase a fit for teams managing recurring content programs across multiple sites and publishing systems. The trade-off is that smaller teams may encounter plan limits quickly, while organizations needing only occasional AI drafting may not need its research, scoring, monitoring, and publishing range. Choose Frase for an integrated SEO content operation; consider a narrower writing tool for simpler drafting needs.
Frase pros and cons
- Where it wins
- Combines SERP research, briefs, long-form writing, and SEO/GEO scoring
- Publishes to WordPress, Webflow, Sanity, Wix, and FraseCMS
- Adds brand voice, internal linking, monitoring, API access, and 18 integrations
- Where it doesn't
- Core plans are paid, with a 7-day trial rather than a permanent free subscription
- Listed monthly-equivalent prices require annual billing
- Seat, site, article, and audit-page limits vary by plan
Frase fact sheet, pricing and score →
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