Formo review
A growth analytics suite for crypto apps, with wallet intelligence and onchain attribution.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Formo brings web, product, and onchain analytics together for crypto and DeFi teams focused on user journeys and conversion. Its feature set covers acquisition attribution, funnels, charts, reports, retention analysis, wallet profiles, activity feeds, wallet labeling, and user segmentation. Token-gated forms and waitlists support community or access workflows, while smart-contract event tracking connects product behavior with blockchain activity. The platform is delivered through the cloud, with web and API access, and fits teams measuring how users move from acquisition to wallet and onchain actions.
Pricing is organized into three plans. Growth costs $199 per month when billed annually and includes Web Analytics, Product Analytics, Wallet Intelligence, and Token-Gated Forms. Scale costs $399 per month on annual billing and adds MCP and API access, Ask AI, wallet imports, and contract events. Enterprise adds priority support, unlimited events, volume discounts, and early access features. A 7-day free trial is available, but there is no free plan. Teams should match the event volume, data-access needs, and support expectations of their workflow to the appropriate tier.
Formo’s ecosystem spans Ethereum and Solana plus Privy, Dynamic, Rainbow, MetaMask, Phantom, Abstract, Reown, Thirdweb, Para, Porto, Zapier, Google Sheets, and Slack. API and MCP access make it suitable for teams that need to query or connect analytics data, while two-factor authentication provides a stated security control. Its emphasis is growth analytics for crypto applications rather than investigation or DeFi protocol analytics, so organizations seeking dedicated investigative tooling or protocol-focused analysis should consider another product. Formo is a fit for small, mid-market, and enterprise teams prioritizing product and wallet conversion measurement.
Formo pros and cons
- Where it wins
- Combines web, product, and onchain analytics with attribution and funnels
- Wallet profiles, labels, and segmentation connect onchain and offchain behavior
- Integrates with Ethereum, Solana, wallets, Zapier, Google Sheets, and Slack
- Where it doesn't
- Starts at $199 per month with annual billing and no free plan
- Does not include investigation tools or DeFi protocol analytics
- Cloud deployment and email-only support limit delivery and assistance options
Formo fact sheet, pricing and score →
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