Fomo review
A focused social proof tool with targeting, analytics, APIs, and 106+ integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Fomo is a web-based social proof platform from Relay Commerce for businesses that want to display live customer activity on their websites. It supports purchase, review, signup, form, click, and active-visitor notifications, along with inline notifications and roundup displays. Custom page rules, geo-targeting, themes, customizable settings, analytics, conversion tracking, REST API access, and custom events make it suited to sites that want to tailor social proof by page or audience. It is a focused conversion-assistance product rather than a dedicated funnel-diagnostics platform.
Pricing is paid-only, with a 14-day free trial. Starter costs $25 per month or $250 per year for 1 website and 8,000 notifications per month, plus unlimited integrations, an active visitors counter, 30+ customizable settings, and API access. Business costs $75 per month or $750 per year, adds unlimited websites and 40,000 notifications per month, and includes inline notifications. Pro costs $149 per month or $1,490 per year, with 300,000 notifications per month and the same unlimited-website and inline-notification structure. Unlimited includes unlimited notifications per month, unlimited websites, inline notifications, unlimited integrations, an active visitors counter, and API access, with custom pricing.
Fomo fits websites that already have customer activity, reviews, signups, or other events they can turn into visible proof. Its integrations include Shopify, WooCommerce, Mailchimp, HubSpot, Zapier, Google Analytics, Yotpo, Stripe, webhooks, and REST API connections, supporting a range of commerce and marketing setups. The product also supports A/B testing workflows through external experimentation tools, but it is not positioned as a standalone experimentation suite. Choose Fomo when social proof notifications are the main conversion tactic; consider another product when funnel analysis or dedicated experiment management is the primary requirement.
Fomo pros and cons
- Where it wins
- Live purchase, review, signup, and active-visitor notifications
- Custom page rules, geo-targeting, themes, and inline notifications
- 106+ integrations plus REST API, custom events, and conversion tracking
- Where it doesn't
- No free plan; paid access starts at $25 per month
- Notification quotas define the Starter, Business, and Pro tiers
- Experimentation workflows rely on external tools rather than dedicated testing features
Fomo fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update