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Focal

#79 of 150 in Digital Asset Management SoftwareTransaction Monitoring Software

Focal: A deep creative-operations DAM for teams managing video and campaign assets. Ranked #79 of 150 in Digital Asset Management Software by our editors (3.0/10); pricing: Paid; best for creative teams focused on video and campaign assets.

3.0/10Editor score
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At a glance

  • Editor score
    3.0 / 10
  • Pricing
    Paid
  • Best for
    Creative teams focused on video and campaign assets
  • Paid from
    €299/mo
  • Metadata and tagging
    Yes
  • Facts checked
    20 Sep 2026
Focal screenshot

  • Where it wins

    • Searches images and video scenes with AI tagging and categorization
    • Supports frame-level review, approvals, versioning, and guest collections
    • Automates exports to Meta, TikTok, and YouTube with API and MCP access

  • Where it doesn't

    • Starter begins at €299 per month, limiting fit for smaller teams
    • Plans use asset-count quotas, which may constrain expanding libraries
    • Enterprise pricing and limits are custom rather than published

Our verdict on Focal

Focal is a cloud-based digital asset management platform for performance marketing and creative teams. It stores, organizes, searches, reviews, approves, and distributes images, videos, PDFs, and playable ads. Its focus is campaign production: teams can connect creative assets with performance workflows, collaborate with external production partners, and deliver approved content to advertising channels. The web and API platform is suited to organizations managing high volumes of advertising creatives rather than general-purpose file storage.

The standout feature set is the creative review workflow. AI tagging and content-based search help teams find assets across images and video scenes, while custom taxonomies and metadata fields support more structured organization. Reviewers can comment at the frame level, track approval status, and maintain version history with reversion to earlier versions. Public collections add guest commenting, downloading, and approval controls, which can support collaboration with clients and production partners. Google Drive and Dropbox synchronization extends the asset workflow, while integrations with Slack, Figma, and Claude support connected creative operations.

Pricing is aimed at established teams. Starter costs €299 per month for 20 seats, 5,000 assets, 1,000 automations per month, and 1 ad account. Plus is €599 per month with 30 seats, 7,500 assets, 2,000 automations, and 2 ad accounts. Growth is €799 per month with 40 seats, 10,000 assets, 3,000 automations, and unlimited ad accounts. Enterprise adds custom limits, onboarding and migration support, a security questionnaire, and Okta SSO. Focal suits creative teams that need workflow depth around campaign assets; teams seeking a lower-cost or simpler DAM should look elsewhere.

Your product? Our editors can test Focal in depth and publish a review, labelled as paid · from $149/mo →

Focal pricing

Plans Paid No free plan — trial or paid only. Prices checked 20 Sep 2026.
See plans on focal.inc

All 4 Focal plans and prices →

Focal fact sheet

Free planNot verified
Paid from€299/mo
Storage limitNot verified
Supported asset typesimages, videos, PDFs, playable ads
Metadata and taggingYes
Approval workflowsYes
Version historyYes
Guest sharingYes
API accessYes
DeploymentCloud
PlatformsWeb
Compliance & securitySOC 2, GDPR
SupportLive chat, Docs
Built forSmall business, Mid-market, Enterprise (editorial estimate)
Integrations8 integrations: Google Drive, Dropbox, Meta, TikTok, YouTube, Slack …
PricingPaid (source)
Websitefocal.inc
Facts checked20 Sep 2026

Focal integrations

Focal lists 8 integrations on its own site.

  • Google Drive
  • Dropbox
  • Meta
  • TikTok
  • YouTube
  • Slack
  • Figma
  • Claude

Alternatives to Focal

See all Focal alternatives →

Also Ranked In

Focal is ranked in 2 of our directories.

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Featured on iTechGuides

Featured on iTechGuides — Focal 3.0/10

Focal is listed in our Digital Asset Management Software directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

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