FLUX
FLUX: A flexible image model family for developers who need precise generation and editing controls. Ranked #8 of 28 in AI Art Generators by our editors (8.5/10); pricing: Free plan; best for developers needing controllable image generation.
At a glance
- Editor score8.5 / 10
- PricingFree plan
- Best forDevelopers needing controllable image generation
- Free planYes
- Paid from$0.01/unit usage-based
- Image-to-imageYes
- Founded2024 · Freiburg, Germany
- Facts checked20 Sep 2026
Where it wins
- Multi-reference editing supports up to 10 images
- JSON controls, pose guidance, typography, and hex color matching
- Web, API, and selected open-weight local deployment options
Where it doesn't
- Usage-based pricing is not subscription-based
- Commercial rights and licensing vary by access method and model
- Local deployment is available only for selected open-weight models
Our verdict on FLUX
FLUX is Black Forest Labs’ family of AI image generation and editing models. It supports text-to-image creation, source-image editing, multi-reference workflows, outpainting, object removal, scene reconstruction, typography rendering, color matching, pose guidance, and structured JSON controls. The product is aimed at individual creators, developers, agencies, product teams, and enterprise visual-production workflows, with access through a web Playground, API, and selected open-weight models for local deployment.
Pricing is usage-based and billed by megapixel. FLUX.2 [klein] 4B starts at $0.014 per first megapixel, while FLUX.2 [klein] 9B costs $0.015 per first megapixel. FLUX.2 [pro] costs $0.03 per first megapixel and adds reference image input alongside production-oriented generation and editing. FLUX.2 [flex] costs $0.05 per megapixel with no per-image minimums, and FLUX.2 [max] costs $0.07 per first megapixel, supports outputs up to 4 MP, and is optimized for commercial production work. The model range gives teams a choice between speed, throughput, fidelity, and resolution-based billing.
FLUX stands out when image generation must connect to software workflows or follow precise visual instructions. API access supports application integration, while open-weight options support local deployment. Multi-reference editing with up to 10 images, exact hex-code color matching, typography, object removal, outpainting, and JSON controls give developers more direction than a basic prompt-only workflow. Buyers should choose FLUX when controllability, editing depth, and deployment flexibility matter. It is a less direct fit for teams seeking a fixed subscription, uniform licensing across every model, or unrestricted local use of the full model family.
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FLUX pricing
FLUX fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $0.01/unit usage-based |
| Image-to-image | Yes |
| Commercial use | Yes |
| Inpainting/outpainting | Yes |
| Output resolution | Not verified |
| Monthly credits | Not verified |
| Private generation | Not verified |
| Platforms | Web |
| Deployment | Cloud, Self-hosted |
| Platforms | Web |
| Compliance & security | SOC 2, ISO 27001 |
| Support | Email, Docs |
| Built for | Solo, Small business, Mid-market, Enterprise (editorial estimate) |
| Pricing | Free plan (source) |
| Website | bfl.ai |
| Facts checked | 20 Sep 2026 |
Alternatives to FLUX
- Adobe FireflyA broad Firefly and Adobe workflow for generating, editing, and refining visual content.9.4
- RecraftA flexible AI studio for generating, editing, and exporting raster and vector visuals.9.3
- Leonardo.AiA flexible AI art workspace for high-volume creators, custom models, and API workflows.9.1
FLUX vs the competition
Compare FLUX with any tool side by side →
Also Ranked In
FLUX is ranked in 3 of our directories.
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Featured on iTechGuides
FLUX is listed in our AI Art Generators directory. Add the badge to your site — it links back to this page.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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