Feng-GUI review
Specialized predictive attention analysis for images, websites, and videos.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Feng-GUI is a cloud-based visual attention analysis platform for digital marketing teams, research agencies, designers, and organizations. It predicts where viewers are likely to look in images, websites, and videos, then produces heatmaps, gaze plots, focus maps, Areas of Interest reports, aesthetics measures, visual-feature metrics, and facial-expression analysis. It suits teams evaluating creative concepts, page layouts, and visual variants without relying on participant-based hardware or webcam eye-tracking studies.
The published plans show a clear progression. The Basic plan costs $99 per month with monthly billing and includes image and website processing, the core heatmap, Gaze Plot, Focus, AOIs, and Aesthetics reports, AI Assistant access, and 5 GB of storage. Business costs $67 per month with annual billing and adds video processing, custom PDF reporting, and 25 GB of storage. Enterprise costs $199 per month with annual billing and adds programmatic API access and 100 GB of storage. An Evaluation plan provides a free evaluation with no credit card required, while the product also offers a 30-day free trial.
Its strongest capability is the breadth of visual-analysis outputs in one workflow. Users can create or automatically detect objects for AOIs, score attention areas, inspect scan paths and fixation order, compare design variants, analyze video with heatmap, focus-map, and gaze-plot outputs, and use the AI Assistant for interpretations and recommendations. Raw image, JSON, and CSV exports support downstream analysis, while the API extends Enterprise workflows. Choose Feng-GUI for predictive visual-attention research and creative comparison; choose an alternative when behavioral session heatmaps, replay, or participant-based study workflows are central requirements.
Feng-GUI pros and cons
- Where it wins
- Analyzes images, websites, and videos with heatmaps and gaze plots
- Adds AOIs, focus maps, facial-expression analysis, and design comparisons
- Exports raw image, JSON, and CSV data; Enterprise adds API access
- Where it doesn't
- Focuses on predictive analysis rather than participant-based eye tracking
- Does not provide behavioral session heatmaps or replay
- Paid plans start at $67 per month with annual billing
Feng-GUI fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update