Exolyt review
A focused TikTok analytics suite with useful monitoring, listening, and campaign reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Exolyt is a web-based TikTok analytics and social intelligence platform for brands, agencies, marketers, analysts, and researchers. It monitors TikTok accounts, hashtags, sounds, videos, influencers, and campaigns, combining performance metrics with audience insights, social listening, sentiment analysis, competitor comparisons, industry insights, and trend research. Its narrow focus makes it suitable for teams whose reporting and research center on TikTok rather than several social networks.
The plan structure scales from individual tracking to broader campaign and research programs. Basic is a free monthly plan covering one tracked TikTok account, one tracked hashtag, one influencer campaign, and TikTok account, hashtag, and sound analytics. It includes seven days of chart history and no social listening projects. Essentials expands coverage to 50 accounts and hashtags, 10 influencer campaigns, and three social listening projects, while adding country analytics and industry insights. Advanced raises those limits to 300 accounts and hashtags, 100 influencer campaigns, and 15 listening projects, with age and gender analytics plus an influencer database. Paid-plan pricing varies by region, and the published comparison lists 90 days of report history for Essentials and at least one year for Advanced.
For ongoing analysis, Exolyt brings together historical account growth tracking, audience demographics and location insights, competitor and brand benchmarking, campaign reporting, and sentiment analysis. CSV exports and synchronization with Google Sheets and Airtable support teams that need to move results into existing reporting workflows. It is available on the web and includes a seven-day free trial. Choose Exolyt when TikTok is the primary channel and you need account, campaign, listening, or trend intelligence in one focused tool. Teams that require analytics across multiple social networks should look elsewhere.
Exolyt pros and cons
- Where it wins
- Free TikTok monitoring includes account, hashtag, and sound analytics
- Covers demographics, sentiment, competitors, influencers, hashtags, and sounds
- Exports to CSV and syncs with Google Sheets and Airtable
- Where it doesn't
- Supports one social network rather than a multi-network workflow
- Basic limits tracking to one TikTok account and one hashtag
- Paid-plan pricing varies by region
Exolyt fact sheet, pricing and score →
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