etracker Analytics review
Affordable ecommerce and campaign analytics with funnels, exports, and advertising integrations.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
etracker Analytics is a paid web analytics platform for companies, larger organizations, and public institutions. It measures website usage, configurable events, conversions, campaigns, customer journeys, and ecommerce activity across web, iOS, and Android. Its feature set covers funnels, behavioral segmentation, live visitor tracking, UX analytics, reporting, and raw-data export, making it a fit for teams that need more than basic traffic reports.
Pricing is organized around monthly hit quotas. Basic costs €10.80 per month for 25,000 monthly hits and includes consent-free cookie-less session tracking, a KPI dashboard, visitor and technology reports, origin, content, location reporting, and an own tracking domain. Pro costs €22.80 per month and adds ecommerce reports, marketing and customer journey reports, conversion uploads to Google Ads, Meta Ads, Microsoft Ads, and TikTok Ads, plus scrollmaps and form analysis. Enterprise costs €58.80 per month and adds Report Builder, a REST reporting interface, a Looker Studio connector, optional raw-data access, and app tracking. A 30-day free trial is available, but there is no free plan.
The strongest case for etracker Analytics is its combination of campaign measurement, ecommerce funnel analysis, segmentation, and advertising integrations in a structured plan ladder. The REST API supports aggregated reporting, while raw-data export is available for measured interactions and optional in Enterprise. Power BI is also listed among the integrations. Choose it when consent-aware measurement, campaign performance, customer journeys, and checkout analysis are central requirements. Teams seeking only lightweight traffic statistics may find the Pro and Enterprise capabilities unnecessary, while organizations needing those deeper reports should look beyond Basic.
etracker Analytics pros and cons
- Where it wins
- Consent-free, cookie-less session tracking is included in Basic.
- Pro adds ecommerce, journey, UX, and advertising conversion reporting.
- Enterprise provides REST reporting, Looker Studio, and optional raw-data access.
- Where it doesn't
- Ecommerce reporting starts with the Pro plan, not Basic.
- The free-trial period is limited to 30 days.
- Pricing is based on monthly hit quotas rather than monthly visitors.
etracker Analytics fact sheet, pricing and score →
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