Estima review
A specialized CRM for estimating, routing, projects, payments, and QuickBooks sync.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Estima is a cloud CRM for landscape, hardscape, irrigation, lighting, snow, and lawn-care businesses. It brings estimating, property measurement, proposals, scheduling, route management, project tracking, invoicing, online payments, and QuickBooks Online synchronization into one system. Maintenance companies can manage recurring visits and renewals, while design-build teams get hardscape and pool configurators, change orders, milestone payments, and project management tools.
Pricing is structured around three monthly plans. Maintenance costs $200 per month and includes maintenance estimating, map-based measuring, recurring route scheduling, recurring billing, QuickBooks Online sync, and a client portal. Hardscape costs $270 per month and adds installation estimating, hardscape and pool configurators, project management, branded proposals, e-signature, and change orders. Complete costs $400 per month, combining maintenance and hardscape capabilities with recurring routes, large projects, billing and renewals, profitability, job costing, and priority support. The pricing page also shows a 50% launch promotion for the first three months. Annual billing is available, and the Estima Crew app is priced separately by crew.
Estima’s strongest fit is a business that needs more than basic lawn-care scheduling. Map-based measurements, labor grids, material catalogs, branded proposals, online acceptance, e-signature, Kanban boards, Gantt charts, tasks, deposits, milestone payments, and two-way QuickBooks Online synchronization give it particular depth for hardscape and pool work. One-click route optimization and offline browser-based crew access extend the workflow into field operations, while Google Calendar provides an additional scheduling connection. Businesses seeking a lower-cost tool, native mobile apps, or a narrower scheduling solution should consider alternatives instead.
Estima pros and cons
- Where it wins
- Service-specific estimating with labor grids and material catalogs
- Hardscape and pool configurators support design-build projects
- Offline browser-based crew access with routing and job details
- Where it doesn't
- Starts at $200 per month with no free plan
- Crew app access is priced separately by crew
- Web-only platform limits native mobile platform coverage
Estima fact sheet, pricing and score →
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