Embrace review
Affordable, mobile-first RUM with broad coverage across apps, web, crashes, and performance.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Embrace is a real user monitoring and observability platform for engineering and reliability teams supporting mobile and web applications. It brings together real-user sessions, user timelines, crashes, exceptions, network activity, Core Web Vitals, traces, logs, and custom events. Coverage includes web, iOS, Android, React Native, Unity, and Flutter applications through SDKs, with cloud-hosted dashboards, alerts, troubleshooting views, and OpenTelemetry-based instrumentation. It is particularly well suited to mobile-first teams that need application performance and user-impact context in the same workflow.
Pricing is accessible for teams that want to start with a free tier or scale by session volume. The Free plan costs $0 per year and includes errors, exceptions, crashes, basic performance monitoring, basic dashboards, and alerting; it is capped at 1 million sessions per year and 5 users. Pro starts at $0.80 per 1,000 sessions and adds custom dashboards, API access, metrics data forwarding, and standard customer support, with a 30-day Pro trial. Enterprise adds unlimited users, custom metrics, events and spans forwarding, tagging and workflow features, and Gold-tier customer support. The pricing structure fits teams that want to connect cost to monitored sessions.
Its standout strength is the breadth of mobile diagnostics alongside web monitoring. Embrace covers mobile ANRs, thread and out-of-memory monitoring, crash and error tracking, network performance, Core Web Vitals, interaction tracking, geographic breakdowns, error correlation, and OpenTelemetry performance tracing. AI-assisted querying and observability workflows can help teams investigate across this data, while Slack, Jira, PagerDuty, and OpenTelemetry support workflow and forwarding needs. Teams seeking affordable, cross-platform RUM with strong mobile depth should consider Embrace. Organizations prioritizing a larger integration ecosystem may prefer an alternative.
Embrace pros and cons
- Where it wins
- Free tier covers errors, crashes, basic performance, dashboards, and alerting
- Monitors web, iOS, Android, APIs, crashes, ANRs, networks, and traces
- Low-cost Pro pricing with custom dashboards and API data forwarding
- Where it doesn't
- Free tier is capped at 1 million sessions per year and 5 users
- Integration options are smaller than those of the highest-ranked products
- Advanced enterprise workflow and support features require Enterprise
Embrace fact sheet, pricing and score →
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