Dragon Metrics review
A broad international SEO suite with strong coverage, but a $99/month entry price.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Dragon Metrics is a web-based SEO analytics platform for businesses, agencies, and multinational teams. Its core coverage spans organic rank tracking, technical site auditing, recurring crawls, backlink analysis, competitor research, keyword workflows, SERP feature monitoring, indexation tracking, and customizable reporting. International teams can track rankings across multiple search engines, countries, languages, devices, and locations, including search engines used in China, South Korea, and Japan. The platform is available on the web and through an API.
Pricing is structured across five monthly plans. Starter costs $99 per month and includes 1,000 tracked keywords, 200,000 URLs crawled, five campaigns, and three user seats. Basic is $249 per month with 2,500 keywords, 500,000 URLs, 20 campaigns, and five seats. Standard costs $499 per month and raises capacity to 5,000 keywords, 1 million URLs, 50 campaigns, and seven seats. Pro is $749 per month with 7,500 keywords, 750,000 URLs, 30 campaigns, and unlimited users. Enterprise costs $999 per month and includes 10,000 keywords, 2 million URLs, unlimited campaigns, and unlimited users. A 30-day trial is available, while the product has no permanent free plan.
Its ecosystem fit is a major part of the offering. Dragon Metrics integrates with Google Search Console, Google Analytics, Google Looker Studio, Power BI, and Tableau, while the developer API supports dashboards, data visualization, and integrations. White-labeled reports, exports, and scheduled reports also suit agency workflows. Choose Dragon Metrics when international coverage, multi-location tracking, and a broad SEO toolkit justify the subscription. Smaller teams with limited keyword needs or a preference for free access should consider a narrower or lower-cost option.
Dragon Metrics pros and cons
- Where it wins
- Tracks rankings across multiple engines, countries, languages, devices, and locations
- Combines audits, backlinks, competitors, keywords, SERP features, and reporting
- Connects with Google, BI tools, analytics platforms, and a developer API
- Where it doesn't
- Starts at $99/month and has no permanent free plan
- Starter limits tracking to 1,000 keywords and five campaigns
- The wide feature set may exceed the needs of narrow SEO workflows
Dragon Metrics fact sheet, pricing and score →
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