Drag review
Drag adds assignments, automation, visual boards and its AI, Varley, to shared inboxes in Gmail.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Drag turns Gmail into a shared workspace for customer email and team workflows. Teams can organize conversations in Kanban, list, or preview board views, assign work, add private notes, collaborate on drafts, and detect duplicate replies. Its fit is clearest for teams that already rely on Gmail and want a visual way to coordinate shared inbox work across web, desktop, and mobile apps. It is less suited to teams seeking shared inboxes across different email platforms.
According to the vendor's pricing page, annual billing costs $12 per user per month for Starter, $18 for Plus, and $24 for Pro. Starter includes shared inboxes in Gmail, board views, assignments, @mentions, templates, notes, subtasks, and 10 automation rules. Plus adds Varley, Drag's AI, which tags and summarises email, drafts replies in the team's voice and answers questions in Copilot, along with Intelligence, unlimited automation rules, email sequences, custom views, and AI-powered help center search. Pro doubles Varley's monthly allowance and adds Varley Agents, which resolve conversations on their own, a WhatsApp channel, REST API and MCP access so assistants such as Claude or ChatGPT can work in the inbox, AI knowledge from links, FAQs, and files, and round-robin assignment. Monthly billing costs $16, $22 and $30 per user, and a seven-day free trial with full Pro access needs no card.
The central trade-off is platform fit: shared inboxes are managed inside Gmail, with integrations including Google Workspace, Google Groups, Google Calendar, Zapier, and WhatsApp. Team collaboration features include internal notes and chat, shared drafts, collision detection, auto-tagging, auto-routing, and response-time analytics. AI features include drafting, summaries, classification, sentiment detection, knowledge-base answers, and autonomous agents on eligible plans. Pick Drag if Gmail is the team's home base and board views or workflow automation matter; choose another option if the team needs inbox support beyond Gmail.
Drag pros and cons
- Where it wins
- Kanban, list, and preview views organize shared Gmail conversations.
- Assignments, collision detection, and routing support team collaboration.
- Varley, Drag's AI, tags, summarises and drafts replies, included from the $18 Plus plan.
- Starter includes web, desktop, and mobile apps plus 10 automation rules.
- Where it doesn't
- The workflow is centered on Gmail rather than multiple mail platforms.
- The $12-per-user monthly starting price requires annual billing.
- WhatsApp, Varley Agents, API and MCP access, and round-robin assignment require the Pro plan.
Drag fact sheet, pricing and score →
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