DQ for Dynamics review
A focused Dynamics 365 tool for cleansing, matching, and consolidating customer records.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DQ for Dynamics is a customer data quality solution built for organisations managing customer records in Microsoft Dynamics 365. It supports cleaner data capture with phone, email, and address checks, along with bulk and ongoing cleansing. CRM teams and administrators can identify duplicate records, apply matching rules, review potential matches, select the best record, and automate merging and auto-fill workflows. The product also covers standardization, transformation, and cross-entity customer record consolidation, with cloud and on-premises deployment options.
Pricing is structured around Starter, Business, and Enterprise packages, with plans sold through a contact-sales model. Starter includes email support, 2 hours of training, 3 users, and 50,000 capture and cleanse credits. Business adds documentation and videos, 6 hours of training, 5 users, and 250,000 credits. Enterprise includes dedicated onboarding, a custom success manager, 12 hours of training, unlimited users, and 1,000,000 capture and cleanse credits. The progression makes the plans relevant to different operational and support requirements, while credit volumes define the main usage tiers.
The strongest fit is a Dynamics 365 environment that needs more than one-time deduplication. Fuzzy matching, configurable matching rules, manual review, best-record selection, automated merging, and ongoing quality management provide a broad workflow for customer data control. Its ecosystem fit is focused: Microsoft Dynamics 365 is the listed integration, while the product supports both web and self-hosted platforms. Choose DQ for Dynamics when Dynamics-centered cleansing and consolidation are the priority; organisations needing a wider integration footprint should consider a broader data quality platform.
DQ for Dynamics pros and cons
- Where it wins
- Covers capture-time checks, cleansing, matching, merging, and consolidation
- Supports fuzzy matching, configurable rules, review, and best-record selection
- Works with Dynamics 365 Online and on-premise deployments
- Where it doesn't
- Integration is limited to Microsoft Dynamics 365
- Pricing uses a contact-sales model
- Starter includes 50,000 capture and cleanse credits
DQ for Dynamics fact sheet, pricing and score →
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