DataZapp Website Visitor Identification review
A focused visitor-identification service with pay-per-match pricing and API access on pre-pay tiers.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
DataZapp Website Visitor Identification is a web and API service for marketers and businesses that want to identify otherwise anonymous website visitors. Its JavaScript visitor pixel captures visitor IP addresses, while reverse IP matching can connect them with names, postal addresses, email addresses, phone numbers, and cell numbers. The product targets teams that want person-level visitor identification and follow-up through email, phone, direct mail, or other marketing channels.
Pricing is usage-based rather than subscription-based. The published plans show pay-as-you-go access at $0.05 per reverse IP match, a pre-pay tier at $0.025 per reverse IP match, and another pre-pay tier at $0.02 per reverse IP match. The pay-as-you-go plan has no API integration, while the pre-pay tiers include API integration. That structure suits teams that prefer paying per match and can plan usage in advance, but it makes the API a feature of the higher-commitment options rather than the entry plan.
The standout feature is the breadth of visitor and contact information available around each match. DataZapp provides a live visitor feed with visit time and page URL, plus device type, operating system, browser, ISP, and proxy information. It also identifies automated search bots and supports website visitor data retrieval through an API. Integrations are centered on CRM systems, databases, and HTTP API connections, so it fits teams with an existing data workflow. Choose DataZapp when reverse-IP identification, live visitor activity, and retargeting are the priority. Teams seeking a broader visitor-intelligence platform or wider integration coverage may prefer a more expansive alternative.
DataZapp Website Visitor Identification pros and cons
- Where it wins
- Matches visitor IPs to names, addresses, and contact fields
- Provides live visit times, page URLs, and technical visitor data
- Supports API retrieval and retargeting by email, phone, or direct mail
- Where it doesn't
- Pay-as-you-go pricing does not include API integration
- Focuses on visitor identification rather than a broader intelligence suite
- Requires a JavaScript visitor pixel for real-time IP capture
DataZapp Website Visitor Identification fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update