CTM Conversation Intelligence review
A paid conversation intelligence suite with coaching, analysis, automation, and reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
CTM Conversation Intelligence is a paid speech analytics product for marketing, sales, service, agency, and contact-center teams. It brings together call recording, transcription, sentiment analysis, call scoring, tagging, keyword spotting, customizable AI prompts, conversation summaries, workflow triggers, and team dashboards. Marketing and sales teams that need live coaching, conversation review, and links between calls and business workflows are the clearest fit. Access is available through web, iOS, Android, and API options.
The listed plans separate basic recording from AI analysis and sales coaching. Marketing Lite includes unlimited users, call recording, manual call scoring, conversion marking, tagging, and standard routing and IVR. Marketing Pro adds 3,000 transcribed minutes, custom AI call analysis with AskAI, if/then triggers for lead flows, scoring and analysis, plus live phone and chat support. Sales Engage adds 3,000 transcribed minutes with AskAI Summaries, VoiceAI, Smart Dialer, dynamic call scripts, live coaching, real-time dashboards, and team performance reporting. CTM’s pricing structure combines recurring plan fees with usage charges, so buyers should evaluate both parts against expected conversation volume.
The strongest case for CTM is breadth around conversation intelligence: teams can capture calls, analyze them, coach representatives during conversations, trigger follow-up workflows, and review performance in dashboards. Its integration set includes HubSpot, Salesforce, Google Ads, Google Analytics, Zoom, Facebook, Microsoft Advertising, Zapier, and Make, supporting connections across sales, marketing, advertising, and automation workflows. Choose CTM when coaching and operational follow-up matter alongside transcription. Teams seeking only basic recording or a free entry point should consider a narrower or differently priced alternative.
CTM Conversation Intelligence pros and cons
- Where it wins
- Combines transcription, sentiment, scoring, and keyword spotting
- Adds live transcripts, real-time coaching, and dynamic call scripts
- Connects conversation data with CRM, advertising, and automation tools
- Where it doesn't
- No free plan is available
- Sales Engage is the only listed plan with live coaching
- Recurring plan fees are paired with usage charges
CTM Conversation Intelligence fact sheet, pricing and score →
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