CrayonsCRM review
A focused CRM for Australian agencies managing leasing and rent-roll growth.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
CrayonsCRM is a web-based leasing and business development CRM from CRAYONS CRM Pty Ltd for Australian real estate agencies. It brings together lead capture from REA, Domain, agency websites and walk-ins with a structured leasing pipeline covering enquiries, registrations, inspections, surveys and applications. The product is positioned for property managers and business development managers, with features for applicant messaging, contact history, SMS communication and rent-roll growth. Its fit is strongest for agencies that want leasing operations and BDM activity managed in one system.
The leasing workflow is the product’s clearest strength. An AI chatbot can handle tenant questions, qualify prospects, book inspections and escalate conversations to staff. Inspection booking, open-home route planning and run sheets support day-to-day coordination, while automated multi-step sequences and SMS and email workflows help maintain follow-up after enquiries and inspections. Post-inspection surveys and owner feedback visibility add a reporting layer for agencies that need to connect prospect activity with owner communication. These capabilities make CrayonsCRM more focused than a general-purpose CRM for property businesses.
Pricing is handled through plans tailored to agency size and needs, with prospects directed to a walkthrough rather than a published price structure. The listed integrations are REA, Domain and Google travel times, so agencies should assess how those connections fit their existing property technology environment. CrayonsCRM suits Australian agencies prioritising leasing pipeline control, inspection coordination, AI-assisted qualification and rent-roll development. Agencies seeking a broader integration ecosystem or a platform beyond the web may prefer to compare alternatives before choosing.
CrayonsCRM pros and cons
- Where it wins
- Captures leads from REA, Domain, websites and walk-ins
- Combines leasing stages, inspections, follow-ups and surveys
- Tracks BDM activity and rent-roll growth workflows
- Where it doesn't
- Pricing requires a sales conversation
- Integrations are focused on REA, Domain and Google travel times
- Available as a web platform rather than a listed native app
CrayonsCRM fact sheet, pricing and score →
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