Core Intelligence review
Tracks broadcast ad delivery, print coverage and campaigns, with surveys for African markets.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Core Intelligence monitors radio, television, print and social media, with a focus on verifying advertising placements and assessing campaigns in African markets. It is suited to teams that need airing records, campaign delivery tracking and coverage reports, alongside consumer research. The platform is available on web and iOS, and its listed social monitoring covers verified owned accounts. Its scope is less suited to buyers seeking broad online news monitoring or sentiment analysis.
Broadcast detection uses audio fingerprinting to identify radio and television advertisements, recording timestamps and station-level airing details. Print monitoring associates mentions with pages and editions. Campaign tracking compares delivery with planned placements, while the Media Planner offers station comparisons and rate-card cost per airing. Brand reports include cross-campaign coverage and share-of-voice data, with PDF and CSV exports. This mix makes the product particularly relevant when campaign delivery and broadcast reporting matter more than broad listening across online sources.
The plans build from own-brand detections, confidence scores, duration, station details and weekly CSV export in Starter. Professional adds competitor tracking and share of voice, programme segment matching, the Media Planner, daily reports, real-time email alerts, PDF and CSV export, and API read access. Enterprise adds market-wide share of voice and spend, rate card matching, real-time push alerts, custom reports, compliance certificates, webhooks and multi-user access. A seven-day trial is offered; survey campaigns are quoted separately. Teams focused on verifying placements and comparing broadcast delivery should consider it, while those needing online news coverage or sentiment analysis should look elsewhere.
Core Intelligence pros and cons
- Where it wins
- Detects radio and TV ads with airing details and confidence scores
- Tracks planned placements and compares stations in the Media Planner
- Combines coverage reports with targeted surveys and live analytics
- Where it doesn't
- Social monitoring is limited to verified owned accounts
- The listed features do not include online news monitoring or sentiment analysis
- Survey campaigns are quoted separately
Core Intelligence fact sheet, pricing and score →
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