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ClickMagick review

#7 of 14 in Ad Tracking Software

First-party, server-side TrueTracking with automatic Facebook CAPI and Google WBRAID conversion feeds.

8.6/10Editor score
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Reviewed by iTechGuides Editors · Editorial team · Updated Nov 2026

ClickMagick's TrueTracking is built to avoid third-party cookies and redirects entirely: tracking runs server-side using only first-party cookies set on the advertiser's own domain, which the vendor positions as immune to iOS/ITP cookie restrictions by construction rather than by workaround. Its "Audience Optimization" feature automatically sends conversion data back to ad platforms using Facebook's Conversions API and Google's WBRAID parameter, with full integrations — pulling ad cost hourly and pushing conversions back in real time — across Facebook, Google, LinkedIn, Microsoft and TikTok Ads, plus over 100 affiliate-network postback integrations for offers that don't have a conversion URL at all. Cross-device tracking is documented as automatic: a phone ad click followed by a laptop purchase months later still attributes to the original click, with its own dedicated knowledge-base article describing the mechanism. Pricing starts at $79/month (Starter, $66/mo billed yearly) and rises to $349/month (Pro, 1,000,000 tracked visitors); there is no free plan, but every tier includes a 14-day trial and a 30-day money-back guarantee. Choose it when first-party-only server-side tracking with built-in CAPI/WBRAID feeds matters and the budget is self-serve rather than enterprise; very high-volume operations beyond Pro's visitor cap will need a custom conversation.

ClickMagick pros and cons

  • Where it wins
    • TrueTracking uses server-side tracking and only first-party cookies on the advertiser's own domain — no redirects
    • "Audience Optimization" automatically sends conversions via Facebook's Conversions API and Google's WBRAID parameter
    • Full integrations for Facebook, Google, LinkedIn, Microsoft and TikTok Ads, pulling cost hourly and pushing conversions back in real time
    • Cross-device tracking is automatic and documented: a phone click followed by a later laptop purchase still attributes to the original click
    • 100+ affiliate-network postback integrations alongside the ad-platform feeds
  • Where it doesn't
    • No free plan — Starter begins at $79/month ($66/mo billed yearly)
    • Pro tier's 1,000,000 tracked-visitor allowance is the ceiling before needing a custom/agency arrangement
    • Additional sites or stores beyond a plan's base allotment cost extra ($40/mo each)

ClickMagick fact sheet, pricing and score →

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