Cleria review
A customizable research service for teams tracking brands, competitors and shopper metrics.
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Cleria is a consumer research and brand-tracking service for marketing, brand and insights teams that need market-specific survey waves. Its framework covers brand, competitor, funnel and shopper measures, including awareness, perception, consideration, purchase, loyalty and switching. The service is positioned for brands, agencies, startups, scale-ups, investors and larger enterprises, with respondent capacity up to 50,000. It fits teams that want managed research alongside analysis, rather than only a software dashboard.
The pricing separates a complete framework from tailored research. Brand Tracker 360 costs $9,000 per market per wave and includes the full 30-metric framework, a live dashboard and AI assistant, up to 15 competitors, demographic and socioeconomic filters, unlimited users, CSV/API exports, personal onboarding and a results walkthrough. Custom Research starts at $500 per metric or question per market, with the same listed dashboard, AI, competitor, filtering, export and onboarding features. Both are priced by market and wave or selected question, so costs depend on research scope. Waves can be one-time or recurring, with cancel-anytime cadence.
Cleria’s managed survey work is a central part of its fit: it supports survey creation, translation, recruitment, quotas and quality checks, then presents results in a dashboard that compares market, segment, time and competitor. An AI assistant can produce plain-language analysis and charts; exports include CSV, API, charts and metric- or question-level data. Those capabilities make it a fit for teams needing flexible waves and shareable analysis across users. Teams seeking a lower-cost, always-on tracker or a simple self-service monitoring tool may find the per-market wave model and starting price less suitable.
Cleria pros and cons
- Where it wins
- Tracks brand, funnel, shopper and competitor metrics in a 30-metric framework
- Handles survey creation, translation, recruitment, quotas and quality checks
- Offers live comparisons, AI analysis and CSV/API exports
- Where it doesn't
- Brand Tracker 360 starts at $9,000 per market per wave
- Custom Research is priced per metric or question, per market
- Designed around survey waves rather than continuous tracking
Cleria fact sheet, pricing and score →
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