Capturly review
A strong free starting point for ecommerce behavior analysis, with tighter paid-plan limits.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Capturly is a web analytics and conversion-optimization platform for website owners, marketers, and product teams. It combines click, scroll, and segment heatmaps with session recordings, replay filtering, conversion funnels, event and goal analytics, website traffic and KPI analytics, surveys, and JavaScript error tracking. Users install its tracking code to review visitor behavior, investigate conversion drop-offs, and identify usability problems. Small ecommerce sites can use it to connect quantitative analytics with visual behavior analysis in one product.
The published plans show a freemium structure. The Free plan costs $0 per month and includes 1,000 recorded sessions per month, 1 month of data retention, 1 funnel, and unlimited heatmaps. Lite extends retention to 6 months and includes 3 funnels, 10 logged errors or recordings, and unlimited heatmaps. Pro includes 12 months of retention, unlimited funnels, 100 logged errors or recordings, and unlimited heatmaps. Enterprise adds custom recorded-session volume, custom data retention, unlimited funnels, and contact with sales. A 14-day free trial is also available. The main buying decision is therefore how much retention, funnel capacity, and error or recording logging a site needs.
Capturly is particularly relevant to ecommerce teams using Shopify, WooCommerce, or WordPress. Its heatmaps can be filtered by device, visitor type, referrer, operating system, and browser, while advanced input masking supports privacy-conscious session analysis. Rage-click, U-turn, mouse-out, and JavaScript-error detection add ways to locate friction beyond basic clicks and scrolls. The Free plan suits smaller sites that want broad heatmap coverage and a limited recording allowance; teams needing longer historical analysis, more funnels, or higher logging capacity should consider Lite, Pro, or Enterprise.
Capturly pros and cons
- Where it wins
- Free plan includes unlimited heatmaps and 1,000 recorded sessions monthly
- Combines recordings, funnels, analytics, and friction detection
- Integrates with Shopify, WooCommerce, and WordPress
- Where it doesn't
- Free data retention is limited to 1 month
- Free plan includes only 1 funnel
- Available on web only
Capturly fact sheet, pricing and score →
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