CallMatrix
CallMatrix: A focused call-routing platform for attribution, buyer auctions, and campaign measurement. Ranked #31 of 36 in Call Tracking Software by our editors (5.4/10); pricing: From $49/mo; best for teams needing buyer auctions without AI.
At a glance
- Editor score5.4 / 10
- PricingFrom $49/mo
- Best forTeams needing buyer auctions without AI
- Free planNo
- Paid from$49/mo
- Keyword-level trackingYes
- Facts checked23 Sep 2026
Where it wins
- Real-time ping-post auctions with configurable routing strategies
- Visitor-level attribution with keyword, campaign, ad, and session tracking
- Google Ads synchronization, conversion upload, and API delivery
Where it doesn't
- No AI features or conversation intelligence
- No free plan; paid access starts at $49 per month
- The product is labeled public beta and documentation is still being published
Our verdict on CallMatrix
CallMatrix is a web-based call routing and monetization platform for performance marketers, lead-generation agencies, and pay-per-call networks. It combines dynamic number insertion, visitor-level tracking, click-ID capture, keyword and campaign attribution, visual IVR, buyer routing, analytics, and lead capture tools. Teams can route calls through auction, weighted, round-robin, or waterfall strategies, then report outcomes through dashboards, Google Ads conversion uploads, webhooks, APIs, CSV, or Google Sheets. It fits organizations that need to connect marketing activity with inbound-call outcomes and buyer delivery without relying on AI features.
Pricing is structured around call volume and operational scale. Starter costs $49 per month and includes 1,000 inbound calls, 10 phone numbers, 5 campaigns, advanced IVR, full analytics, and lead capture forms up to 3. Growth costs $79 per month and raises capacity to 5,000 inbound calls and 50 phone numbers while adding unlimited campaigns, ping-post auctions, Google Ads integration, and conversion upload. Annual Starter and Growth plans cost $490 and $790 per year respectively, each providing 12 months for the price of 10. Enterprise adds unlimited calls and numbers, unlimited campaigns and users, white-label branding, a dedicated account manager, a 99.99% SLA, and full API access.
The strongest fit is a team that needs configurable buyer distribution, campaign attribution, and external data delivery in one system. Its IVR builder, live call monitoring, segmentation, number-pool management, and callback widgets support a broad pay-per-call workflow. However, CallMatrix does not include AI features or conversation intelligence, so teams seeking AI-based call analysis should choose another product. The public-beta label and ongoing documentation publication also make product maturity an important consideration for buyers evaluating an operational platform.
CallMatrix pricing
All 5 CallMatrix plans and prices →
CallMatrix fact sheet
| Free plan | No |
|---|---|
| Paid from | $49/mo |
| Dynamic number insertion | Yes |
| Keyword-level tracking | Yes |
| Landing-page tracking | Yes |
| Call recording | Not verified |
| Conversation intelligence | Not verified |
| Included call minutes | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Phone |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 5 integrations: Google Ads, Webhooks, REST API, CSV import, Google Sheets |
| Pricing | From $49/mo (source) |
| Website | callmatrix.io |
| Facts checked | 23 Sep 2026 |
CallMatrix integrations
CallMatrix lists 5 integrations on its own site.
- Google Ads
- Webhooks
- REST API
- CSV import
- Google Sheets
Alternatives to CallMatrix
- AuditcallBroad attribution and conversation intelligence with free access and usage-based pricing.10.0
- NimbataA broad call-attribution platform with free entry pricing and usage-based charges.9.2
- AvidTrakAvidTrak combines included call minutes with detailed attribution, routing, and AI analysis.8.5
See all CallMatrix alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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