CAKE
CAKE: A mature analytics platform for complex partner campaigns and enterprise networks. Ranked #1 of 27 in Affiliate Analytics Software by our editors (9.4/10); pricing: Pricing on request; best for large programs needing advanced attribution.
At a glance
- Editor score9.4 / 10
- PricingPricing on request
- Best forLarge programs needing advanced attribution
- Fraud detectionYes
- Founded2010 · Newport Beach, California, USA
- Facts checked22 Sep 2026
Where it wins
- Six attribution models, including custom and multi-touch options
- Real-time reporting with CSV, S3, and API export
- Fraud controls, mobile SDK measurement, and partner payments
Where it doesn't
- Pricing requires contact with sales
- Its broad feature set may exceed smaller program needs
- Retention is contract-dependent rather than fixed-term
Our verdict on CAKE
CAKE is affiliate marketing software for advertisers, affiliate networks, publishers, and agencies managing complex performance-marketing programs. It tracks impressions, clicks, conversions, leads, offers, campaigns, and events across web, iOS, Android, and API environments. The platform also covers partner and campaign management, commission structures, targeting, ecommerce product tracking, voucher-code attribution, and partner payments with tax-document production through CAKE Pay. Large organizations and enterprise affiliate networks are the clearest fit.
Attribution is a central strength. CAKE supports first-touch, last-touch, linear, time-decay, U-shaped, and custom models, giving teams multiple ways to evaluate partner contribution. Reporting is real-time and customizable, with CSV, S3, and API export options. Affiliate and advertiser APIs extend the platform into existing workflows, while mobile campaign measurement uses postbacks and iOS or Android SDKs. Integrations include QuickBooks, Tipalti, Tealium, Anura, DialogTech, and several verification, fraud-detection, and compliance-oriented tools.
Pricing follows a contact-sales model, which suits organizations that need a tailored commercial arrangement but gives smaller teams less immediate cost clarity. The operational scope is substantial: targeting can use location, device, browser, operating system, traffic caps, and redirects, while fraud prevention includes pixel whitelisting, alerts, and fraud-detection integrations. CAKE is a strong choice for programs that need detailed attribution, real-time analytics, mobile measurement, and partner payment workflows in one system. Organizations seeking a simpler tracking tool or transparent self-serve pricing may prefer a narrower alternative.
Your product? Our editors can test CAKE in depth and publish a review, labelled as paid · from $149/mo →
CAKE pricing
CAKE fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Conversion tracking | Yes |
| Commission reporting | Yes |
| Tracked clicks | Not verified |
| Attribution model | Multi_touch |
| Fraud detection | Yes |
| Data retention | Not verified |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR |
| Support | Email, Phone, Tickets, Docs · 24/7 |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: QuickBooks, Anura, DialogTech, Unsubcentral, Optizmo, Ezepo … See all → |
| Pricing | Pricing on request |
| Website | getcake.com |
| Facts checked | 22 Sep 2026 |
CAKE integrations
CAKE lists 12 integrations on its own site.
- QuickBooks
- Anura
- DialogTech
- Unsubcentral
- Optizmo
- Ezepo
- BriteVerify
- Neustar
- Tipalti
- Xverify
- e-Hawk
- Tealium
Alternatives to CAKE
- AffiseA full affiliate platform with strong tracking, payouts, fraud controls, and a high entry price.9.3
- EverflowA broad partner operations platform with tracking, payouts, fraud controls, and APIs.9.2
- TrackierA broad affiliate analytics platform for teams managing complex partner programs.9.1
CAKE vs the competition
- CAKE vs Affise
- CAKE vs Everflow
- CAKE vs Trackier
- CAKE vs TUNE
- CAKE vs Post Affiliate Pro
- CAKE vs FirstPromoter
Compare CAKE with any tool side by side →
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Featured on iTechGuides
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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