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Head-to-head · Affiliate Analytics Software

CAKE vs FirstPromoter

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score CAKE #1 in Affiliate Analytics Software 9.4/10 Pricing on request ✓ 3 of 3 features Visit CAKE
FirstPromoter #7 in Affiliate Analytics Software 8.8/10 14-day trial Free trial✓ 0 of 3 features Visit FirstPromoter

CAKE leads on 0 checks, FirstPromoter on 0, and 4 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreCAKE · 9.4/10
  • Free trialonly FirstPromoter
  • Most featuresCAKE · 3 of 3

CAKE scores higher on our rubric for affiliate analytics software: 9.4 against 8.8 out of 10; our editors rank them #1 and #7.

CAKE is the better fit for large programs needing advanced attribution. FirstPromoter is the better fit for saaS teams needing flexible partner programs.

  • CAKE fits best

    Large programs needing advanced attribution

  • FirstPromoter fits best

    SaaS teams needing flexible partner programs

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature CAKE 9.4/10 Visit ↗ FirstPromoter 8.8/10 Visit ↗
At a glance
Editor score 9.4 8.8
Ranking #1 in Affiliate Analytics Software #7 in Affiliate Analytics Software
Best for Large programs needing advanced attribution SaaS teams needing flexible partner programs
Pricing model Paid Paid
Starting price Pricing on request $490/yr
Free plan Not checked yet —
Free trial — 14 days
Deployment Cloud Cloud
Platforms Web, iOS, Android Web
Support Email, Phone, Tickets, Docs · 24/7 Live chat, Docs
Compliance SOC 2, GDPR GDPR, 2FA
Integrations 12 integrations 17 integrations
Built for Mid-market, Enterprise Small business, Mid-market, Enterprise
Features CAKE 3/3 · FirstPromoter 0/3
Conversion tracking ✓ (best) Not checked yet
Commission reporting ✓ (best) Not checked yet
Fraud detection ✓ (best) Not checked yet
Specs
Tracked clicks Not checked yet Not checked yet
Attribution model Multi_touch Not checked yet
Data retention Not checked yet Not checked yet
Our review
Pros
  • Six attribution models, including custom and multi-touch options
  • Real-time reporting with CSV, S3, and API export
  • Fraud controls, mobile SDK measurement, and partner payments
  • Tracks links, coupon codes, direct URLs, and sub-IDs
  • Supports recurring, lifetime, tiered, flat-fee, and non-monetary commissions
  • Automates payouts through PayPal, Wise, Stripe, and bank transfer
Cons
  • Pricing requires contact with sales
  • Its broad feature set may exceed smaller program needs
  • Retention is contract-dependent rather than fixed-term
  • There is no free plan
  • Advanced implementations may require API or server-side tracking work
  • The product is focused primarily on SaaS and subscription businesses
Our verdict

CAKE is affiliate marketing software for advertisers, affiliate networks, publishers, and agencies managing complex performance-marketing programs. It tracks impressions, clicks, conversions, leads, offers, campaigns, and events across…

Read the review →

FirstPromoter is referral and partner-program software built primarily for SaaS and subscription businesses. It tracks conversions from links, coupon codes, direct URLs, and sub-IDs, then connects those conversions to billing events and…

Read the review →
  1. CAKEAffiliate Analytics Software 9.4Pricing on request
  2. FirstPromoterAffiliate Analytics Software 8.814-day trial

Strengths and trade-offs

  • CAKE — where it wins

    • Six attribution models, including custom and multi-touch options
    • Real-time reporting with CSV, S3, and API export
    • Fraud controls, mobile SDK measurement, and partner payments

    Where it doesn't

    • Pricing requires contact with sales
    • Its broad feature set may exceed smaller program needs
    • Retention is contract-dependent rather than fixed-term

  • FirstPromoter — where it wins

    • Tracks links, coupon codes, direct URLs, and sub-IDs
    • Supports recurring, lifetime, tiered, flat-fee, and non-monetary commissions
    • Automates payouts through PayPal, Wise, Stripe, and bank transfer

    Where it doesn't

    • There is no free plan
    • Advanced implementations may require API or server-side tracking work
    • The product is focused primarily on SaaS and subscription businesses

More comparisons

All affiliate analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update