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Braavo Analytics review

Freemium#1 of 36 in Customer Lifetime Value Software

A focused analytics platform for app subscription revenue, cohorts, LTV, and acquisition ROI.

9.4/10Editor score
Braavo Analytics9.4 Visit Braavo

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Braavo Analytics is a web-based financial intelligence platform for mobile app founders and teams. It brings revenue from app stores, payment processors, advertising networks, and other sources into one reporting environment. The product is aimed at subscription businesses that need to connect monetization, churn, acquisition ROI, cohorts, and lifetime-value analysis rather than manage a single revenue stream. Its predictive subscriber LTV uses retention and average subscription price, while subscription reporting covers new and active subscriptions, MRR, renewals, and churn.

Pricing is structured around a free Starter Analytics plan and two paid annual-billing tiers. Starter Analytics costs $0 and includes monetization analytics, unlimited apps and integrations, plus one seat for non-funding clients or unlimited seats for funding clients. With Funding costs $70 per month with annual billing and adds subscription analytics, cohorts and LTV, and custom reports alongside unlimited integrations, apps, and seats. Standard costs $105 per month with annual billing and lists the same highlights. This makes the free tier a practical entry point for monetization reporting, while paid access is designed for teams needing deeper subscription and cohort analysis.

The strongest fit is an app subscription team that wants broad source coverage without API installation. Integrations include Apple App Store, Google Play, Stripe, PayPal, Facebook, AppLovin, ironSource, Unity Ads, Google Ads, and AdMob. Teams can track paid user acquisition, campaign ROI, trials, conversions, and cohort performance across channel, country, product, plan, app, and subscription. Custom reports and CSV exports support further analysis. Braavo Analytics is less suitable for businesses outside mobile apps or teams seeking a wider platform footprint than web-based mobile revenue and subscription intelligence.

Braavo Analytics pros and cons

  • Where it wins
    • Predictive subscriber LTV combines retention with average subscription price
    • Unifies app store, payment, advertising, and acquisition data
    • Cohorts can be analyzed by channel, country, product, plan, app, and subscription
  • Where it doesn't
    • The platform is web-based and focused on mobile app businesses
    • Starter Analytics limits non-funding clients to one seat
    • Paid tiers use annual billing, with different prices for With Funding and Standard

Braavo Analytics fact sheet, pricing and score →

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