bLoyal
Omnichannel loyalty and customer engagement platform
At a glance
- Editor score5.7 / 10
- PricingPricing on request
- Best forRetailers needing broad commerce integrations
- Tiered rewardsYes
- Facts checked22 Sep 2026
Where it wins
- Combines points, tiers, rewards, promotions, and referrals
- Connects POS and ecommerce systems across 15+ native integrations
- Adds journeys, segmentation, customer records, gift cards, and campaigns
Where it doesn't
- Pricing requires a quote rather than published plan amounts
- Custom integrations may require work with the open APIs
- Its broad feature set may exceed the needs of simple loyalty programs
Our verdict on bLoyal
bLoyal is a cloud-based loyalty and customer engagement platform for retailers, franchises, wineries, food and beverage businesses, nonprofits, and other organizations. It brings together points, tiers, rewards, promotions, referrals, subscriptions, customer profiles, gift cards, and automated campaigns. Its positioning fits retailers that need loyalty activity connected across point-of-sale and ecommerce environments, with web access and open APIs available for broader integration work.
The platform’s main strength is breadth across customer engagement and commerce operations. Core, Pro, Marketer, and Executive editions are available, with pricing handled through a quote. The product covers targeted promotions and coupons, lifecycle messaging, dynamic customer segmentation, a single master customer record, and email and SMS campaigns. Omnichannel gift cards and subscriptions extend its scope beyond a basic points program. Retailers can connect services including Clover, NCR Voyix, Shopify, WooCommerce, Magento, BigCommerce, Microsoft Dynamics 365, Zendesk, and other systems; the integrations page states 15+ native integrations.
bLoyal is a strong fit for organizations that want loyalty, customer data, campaigns, and commerce connections in one platform. Referral programs, tiered rewards, lifecycle automation, and API access support more developed engagement programs, while AI features are also included. The tradeoff is that buyers need a sales conversation to understand the commercial differences between editions and the appropriate configuration. Teams seeking only a lightweight points-and-rewards tool may find the broader platform unnecessary. Retailers with varied POS, ecommerce, and customer engagement requirements are the clearest audience, particularly when native integrations cover their existing systems or an API-based connection is practical.
bLoyal pricing
All 4 bLoyal plans and prices →
bLoyal fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Member limit | Not verified |
| Tiered rewards | Yes |
| Referral programs | Yes |
| Lifecycle automation | Yes |
| Customer portal | Not verified |
| API access | Yes |
| White-label branding | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | Email, Phone, Docs · 24/7 |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 26+ integrations: Clover, NCR Voyix, Korona POS, Retail Management Hero, Microsoft Dynamics 365, LS Retail … See all → |
| Pricing | Pricing on request (source) |
| Website | bloyal.com |
| Facts checked | 22 Sep 2026 |
bLoyal integrations
bLoyal lists 26+ integrations on its own site — the 20 named here are the ones its pages call out.
- Clover
- NCR Voyix
- Korona POS
- Retail Management Hero
- Microsoft Dynamics 365
- LS Retail
- Datasym
- Shopify
- WooCommerce
- CMS Max
- Magento
- BigCommerce
- Zendesk
- USAePAY
- Unbounce
- SimpleTexting
- ShipCompliant
- SendGrid
- QuickBooks
- Power BI
Alternatives to bLoyal
- Oracle Loyalty CloudA broad loyalty suite for organizations already invested in Oracle and connected commerce systems.5.9
- Salesforce Loyalty ManagementA Salesforce-centered loyalty suite for large organizations with complex program needs.6.9
- LoyaltyLionA strong fit for Shopify brands that need advanced loyalty rules and automation.8.9
Used bLoyal? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used bLoyal for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · your e-mail is never shown · read by an editor before it appears
Featured on iTechGuides
bLoyal is listed in our Loyalty Program Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/bloyal/"><img src="https://www.itechguides.com/best/badge/bloyal.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes a score or a verdict. How we rank.