Bird Analytics
Bird Analytics: Affordable email reporting with real-time metrics, attribution, alerts, and broad integrations. Ranked #2 of 45 in Email Marketing Analytics Software by our editors (8.8/10); pricing: Free plan; best for growing teams needing affordable email reporting.
At a glance
- Editor score8.8 / 10
- PricingFree plan
- Best forGrowing teams needing affordable email reporting
- Free planYes
- Paid from$15/mo
- Revenue trackingYes
- Founded2011 · Amsterdam, Netherlands
- Facts checked20 Sep 2026
Where it wins
- Free plan includes email analytics and 1,000 emails monthly
- Detailed breakdowns by domain, ISP, provider, IP, tag, and broadcast
- Revenue attribution, alerts, APIs, exports, and data integrations
Where it doesn't
- Free plan is limited to 1,000 emails per month
- Free and Startup plans use a shared sending IP
- Dedicated IPs are an add-on on the Growth plan
Our verdict on Bird Analytics
Bird Analytics is a cloud-based marketing analytics capability for businesses using Bird’s messaging and customer-data platform. It combines email, SMS, WhatsApp, social, and web metrics in shared dashboards, with real-time campaign monitoring, customer behavior insights, and conversion and revenue attribution. Email reporting covers delivery and engagement metrics such as opens, clicks, bounces, complaints, provider breakdowns, and time-series data. Growing teams that need affordable email reporting can use it through the web, iOS, Android, or API.
Pricing gives smaller teams a low-cost entry point. The Free plan costs $0 per month and includes email analytics, 1,000 emails per month, one webhook endpoint, one sending domain, and a shared sending IP, with no credit card required. Startup costs $15 per month and supports 50K to 100K emails per month, one webhook endpoint, and 10 sending domains, while still using a shared sending IP. Growth costs $80 per month for 100K to 2.5M emails per month, 10 webhook endpoints, and 1,000 sending domains; dedicated IPs are available as an add-on. Enterprise supports 2.5M+ emails per month with negotiated per-message rates and multi-year invoiced billing.
Its strongest fit is for teams that want reporting depth alongside operational data connections. Dashboards can break down performance by domain, ISP, provider, IP, tag, and broadcast, while daily and hourly reporting, optimization alerts, an email stats API, and data export support ongoing analysis. Integrations include Shopify, Salesforce, HubSpot, Snowflake, BigQuery, Amazon Redshift, ActiveCampaign, mParticle, Web SDK, Mobile SDK, webhooks, and API access. Teams needing high-volume analytics, multi-touch attribution, ecommerce tracking, and cross-channel visibility should consider Bird Analytics. Teams that require a dedicated IP in an entry-level plan should look elsewhere.
Your product? Our editors can test Bird Analytics in depth and publish a review, labelled as paid · from $149/mo →
Bird Analytics pricing
All 4 Bird Analytics plans and prices →
Bird Analytics fact sheet
| Free plan | Yes |
|---|---|
| Paid from | $15/mo |
| Historical data | 1 months |
| Connected platforms | Not verified |
| Attribution models | Multi-touch |
| Revenue tracking | Yes |
| Ecommerce tracking | Yes |
| Campaign comparison | Not verified |
| Optimization insights | Yes |
| Deployment | Cloud |
| Platforms | Web, iOS, Android |
| Compliance & security | SOC 2, GDPR, HIPAA |
| Support | Email, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 100+ integrations: Shopify, Salesforce, HubSpot, Snowflake, BigQuery, Amazon Redshift … See all → |
| Pricing | Free plan (source) |
| Website | bird.com |
| Facts checked | 20 Sep 2026 |
Bird Analytics integrations
Bird Analytics lists 100+ integrations on its own site — the 12 named here are the ones its pages call out.
- Shopify
- Salesforce
- HubSpot
- Snowflake
- BigQuery
- Amazon Redshift
- ActiveCampaign
- mParticle
- Web SDK
- Mobile SDK
- Webhooks
- API
See all Bird Analytics integrations →
Alternatives to Bird Analytics
- EagoraA strong choice for teams connecting email engagement to revenue across channels.8.9
- TrueSendA deliverability-focused email platform with monitoring, automation, analytics, and API access.8.6
- Windsor.aiA data integration layer for cross-channel email attribution and reporting.8.5
See all Bird Analytics alternatives →
Bird Analytics vs the competition
- Bird Analytics vs Eagora
- Bird Analytics vs TrueSend
- Bird Analytics vs Windsor.ai
- Bird Analytics vs SegMetrics
- Bird Analytics vs Wicked Reports
- Bird Analytics vs Listrak
Compare Bird Analytics with any tool side by side →
Used Bird Analytics? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Bird Analytics for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Bird Analytics is listed in our Email Marketing Analytics Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/bird-analytics/"><img src="https://www.itechguides.com/best/badge/bird-analytics.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update