Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Email Marketing Analytics Software

Bird Analytics vs SegMetrics

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Bird Analytics #2 in Email Marketing Analytics Software 8.8/10 Free plan Free plan✓ 3 of 4 features Visit Bird Analytics
SegMetrics #5 in Email Marketing Analytics Software 8.4/10 14-day trial Free trial✓ 0 of 4 features Visit SegMetrics

Bird Analytics leads on 2 checks, SegMetrics on 0, and 3 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBird Analytics · 8.8/10
  • Lowest starting priceBird Analytics · $15/mo
  • Free planonly Bird Analytics
  • Free trialonly SegMetrics
  • Most featuresBird Analytics · 3 of 4

Bird Analytics scores higher on our rubric for email marketing analytics software: 8.8 against 8.4 out of 10; our editors rank them #2 and #5.

Bird Analytics offers free plan; SegMetrics doesn't. Bird Analytics is cheaper to start at $15/mo against $57/mo.

Bird Analytics is the better fit for growing teams needing affordable email reporting. SegMetrics is the better fit for teams needing person-level attribution.

  • Bird Analytics fits best

    Growing teams needing affordable email reporting

  • SegMetrics fits best

    Teams needing person-level attribution

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bird Analytics 8.8/10 Visit ↗ SegMetrics 8.4/10 Visit ↗
At a glance
Editor score 8.8 8.4
Ranking #2 in Email Marketing Analytics Software #5 in Email Marketing Analytics Software
Best for Growing teams needing affordable email reporting Teams needing person-level attribution
Pricing model Free plan + paid Paid
Starting price $15/mo (best) $57/mo
Free plan ✓ (best) —
Free trial — 14 days
Deployment Cloud Cloud, Browser extension
Platforms Web, iOS, Android Web, Chrome extension
Support Email, Docs Email, Live chat, Phone
Compliance SOC 2, GDPR, HIPAA GDPR
Integrations 100+ integrations 138+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bird Analytics 3/4 · SegMetrics 0/4
Revenue tracking ✓ (best) Not checked yet
Ecommerce tracking ✓ (best) Not checked yet
Campaign comparison Not checked yet Not checked yet
Optimization insights ✓ (best) Not checked yet
Specs
Historical data 1 months Not checked yet
Connected platforms Not checked yet Not checked yet
Attribution models Multi-touch Not checked yet
Our review
Pros
  • Free plan includes email analytics and 1,000 emails monthly
  • Detailed breakdowns by domain, ISP, provider, IP, tag, and broadcast
  • Revenue attribution, alerts, APIs, exports, and data integrations
  • Tracks person-level attribution across funnel touchpoints
  • Includes lifetime-value, revenue, and customer journey reporting
  • Offers 100+ integrations, APIs, and server-side tracking
Cons
  • Free plan is limited to 1,000 emails per month
  • Free and Startup plans use a shared sending IP
  • Dedicated IPs are an add-on on the Growth plan
  • Starts at $57 per month with no free plan
  • Broader than email-specific analytics alone
  • Advanced capabilities require higher paid tiers
Our verdict

Bird Analytics is a cloud-based marketing analytics capability for businesses using Bird’s messaging and customer-data platform. It combines email, SMS, WhatsApp, social, and web metrics in shared dashboards, with real-time campaign…

Read the review →

SegMetrics is a cloud marketing attribution platform for marketers, agencies, ecommerce businesses, SaaS companies, coaches, and digital product businesses. It connects advertising, website, email, funnel, call, CRM, and purchase activity…

Read the review →
  1. Bird AnalyticsEmail Marketing Analytics Software 8.8Free plan
  2. SegMetricsEmail Marketing Analytics Software 8.414-day trial

Strengths and trade-offs

  • Bird Analytics — where it wins

    • Free plan includes email analytics and 1,000 emails monthly
    • Detailed breakdowns by domain, ISP, provider, IP, tag, and broadcast
    • Revenue attribution, alerts, APIs, exports, and data integrations

    Where it doesn't

    • Free plan is limited to 1,000 emails per month
    • Free and Startup plans use a shared sending IP
    • Dedicated IPs are an add-on on the Growth plan

  • SegMetrics — where it wins

    • Tracks person-level attribution across funnel touchpoints
    • Includes lifetime-value, revenue, and customer journey reporting
    • Offers 100+ integrations, APIs, and server-side tracking

    Where it doesn't

    • Starts at $57 per month with no free plan
    • Broader than email-specific analytics alone
    • Advanced capabilities require higher paid tiers

More comparisons

All email marketing analytics software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update