Bing Maps review
Broad mapping APIs for developers, with Enterprise services scheduled to retire in 2028.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bing Maps provides mapping and geospatial APIs for developers building web and mobile applications. Its capabilities span geocoding and reverse geocoding, map imagery, routes, traffic, elevation, and spatial data queries. The breadth can suit enterprise teams maintaining applications that depend on several location services, but its retirement schedule makes it a poor fit for a new long-term deployment.
The API scope is broad: teams can calculate driving, walking, and transit routes; retrieve traffic for routes and geographic areas; geocode large datasets; and store and query spatial data sources. Distance matrices and drive-time isochrones extend it to travel-time analysis, while autosuggestions and imagery metadata support other location workflows. The product is available across web, Windows, iOS, Android, and REST API platforms, so it can serve varied application environments. Support channels include documentation and community resources.
The lifecycle is the decisive consideration. Microsoft has deprecated Bing Maps for Enterprise, retired free Basic accounts, and scheduled Enterprise account services to end June 30, 2028. Licensing also requires contacting Microsoft's Bing Maps licensing team, rather than selecting a published self-serve plan. Microsoft directs customers to migrate to Azure Maps by the applicable retirement date. Bing Maps may remain relevant to enterprise teams that need to manage existing services during a migration, but organizations choosing a new mapping foundation should assess Azure Maps rather than build around a product with a stated retirement date.
Bing Maps pros and cons
- Where it wins
- Combines geocoding, routing, traffic, elevation, and imagery APIs
- Supports distance matrices and drive-time isochrones
- Offers web, Windows, iOS, Android, and REST API platforms
- Where it doesn't
- Enterprise services are scheduled to retire June 30, 2028
- Licensing requires contacting Microsoft's Bing Maps licensing team
- Free Basic accounts have been retired
Bing Maps fact sheet, pricing and score →
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