Bento
Bento: A technical email platform for event-driven messaging, with a $29/month entry plan. Ranked #19 of 25 in Nonprofit Email Marketing Software by our editors (7.1/10); pricing: 30-day trial; best for technical teams needing event-driven messaging.
At a glance
- Editor score7.1 / 10
- Pricing30-day trial
- Best forTechnical teams needing event-driven messaging
- Free planNo
- Paid from$0.008/user/mo
- Facts checked20 Sep 2026
Where it wins
- Event-triggered workflows with visual automation and A/B path testing
- CRM profiles, segmentation, forms, analytics, and revenue attribution
- Transactional API, SMTP relay, webhooks, and developer integrations
Where it doesn't
- No free plan for small nonprofits testing email marketing
- $29/month entry price may limit accessibility for smaller teams
- The product's breadth may exceed teams seeking only basic newsletters
Our verdict on Bento
Bento combines broadcast email, visual automation workflows, CRM profiles, segmentation, forms and popups, analytics, and transactional email in one web and API platform. It is aimed at technical teams managing event-driven messaging, including organizations that need campaigns triggered by purchases, forms, site activity, or other tracked events. Its feature set suits teams that want marketing and transactional communication connected to customer profiles rather than a newsletter-only tool.
The published Marketing Platform plan starts at $29 per month for up to 5,000 Active Users and includes email marketing, marketing automation, segmentation, CRM, forms and popups, and unlimited marketing sends on paid plans. Listed volume tiers charge $0.01, $0.009, or $0.008 per active user per month and include automatic volume discounts, unlimited marketing sends, and automations. Transactional Email includes the first 100 emails at $0, then a $5 per month plan, with API sending, SMTP relay support, delivery and engagement tracking, webhooks, and bounce and suppression handling. A 30-day free trial is available, but there is no free plan.
Bento's strongest case is its combination of behavioral automation and developer-oriented delivery tools. Audience rules can use tags, fields, and events, while integrations include WordPress, Stripe, Zapier, WooCommerce, Shopify, Segment, Webflow, and languages or frameworks such as Go, Rust, Swift, Node.js, Ruby, Laravel, Python, and PHP. Teams can also use A/B split testing for automation paths and track revenue attribution. Choose Bento when event data, CRM context, and transactional delivery matter together; choose a simpler email tool if the priority is low-cost newsletter sending without a paid entry plan.
Your product? Our editors can test Bento in depth and publish a review, labelled as paid · from $149/mo →
Bento pricing
All 3 Bento plans and prices →
Bento fact sheet
| Free plan | No |
|---|---|
| Paid from | $0.008/user/mo |
| Nonprofit discount | Not verified |
| Contact limit | Not verified |
| Email send limit | Not verified |
| Audience segmentation | Yes |
| Automated messages | Not verified |
| Constituent sync | Not verified |
| Donation tools | Not verified |
| Free trial | 30 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | SOC 2 |
| Support | Email, Community, Docs |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Integrations | 57+ integrations: WordPress, Stripe, Zapier, WooCommerce, Shopify, Go … See all → |
| Pricing | 30-day trial (source) |
| Website | bentonow.com |
| Facts checked | 20 Sep 2026 |
Bento integrations
Bento lists 57+ integrations on its own site — the 20 named here are the ones its pages call out.
- WordPress
- Stripe
- Zapier
- WooCommerce
- Shopify
- Go
- Rust
- Swift
- Node.js
- Ruby
- Laravel
- Python
- PHP
- Segment
- Webflow
- Make.com
- n8n
- Google Tag Manager
- ClickFunnels
- Supabase
Alternatives to Bento
- Action NetworkA broad advocacy platform combining email marketing with petitions, outreach, events, and SMS.9.3
- Engaging NetworksA broad nonprofit engagement platform for integrated email, SMS, fundraising, and advocacy.9.1
- Blackbaud Luminate OnlineA broad fundraising and email platform for nonprofits built around Blackbaud systems.8.9
Also Ranked In
Bento is ranked in 2 of our directories.
Used Bento? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Bento for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Bento is listed in our Nonprofit Email Marketing Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/bento-nonprofit-email-marketing-software/"><img src="https://www.itechguides.com/best/badge/bento-nonprofit-email-marketing-software.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update