Bella review
A salon-focused operating layer for review recovery, booking, and multi-location reporting.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Bella is a cloud-based salon operating app for salons and multi-location operators. It works around existing salon systems rather than replacing a POS, combining post-visit SMS surveys, review routing, customer recovery, booking workflows, and operational reporting. Its core reputation workflow keeps 1–3 star feedback internal for manager recovery and routes 4–5 star feedback to Google review pages. This makes it a fit for salons that want reputation management connected to customer recovery and day-to-day booking operations.
Pricing is organized around progressively broader workflows. Reviews Only costs $39 per month or $390 per year and includes a branded survey page, internal recovery, Google review routing, manager email alerts, and a review dashboard with an audit trail. Reputation Pro costs $79 per month or $790 per year, adding real-time manager SMS escalation, stylist recovery campaigns, survey customization, reply tracking, and a TCPA certification PDF. Customer Recovery costs $149 per month or $1,490 per year and adds 90-day reactivation, historical reactivation, birthday SMS, and a multi-location dashboard. Joanna AI Voice — Standard costs $399 per month or $3,990 per year and adds an AI voice receptionist, SMS booking follow-up, transfer routing to staff, and booking analytics. A 14-day trial is available.
Bella’s ecosystem includes Zenoti, QuickBooks, Google Ads, Google Business Profile, Square POS, Twilio, Telnyx, OpenAI, Plaid, and Stripe. Support channels include email, phone, and chat. The product is strongest when a salon wants Google review routing tied to recovery campaigns, SMS communication, voice booking, and reporting. The Reviews Only category specification lists a one-location limit, while broader operational needs are addressed in higher plans such as Customer Recovery. Salons seeking a focused combination of reputation workflows and salon operations should consider Bella; teams that need a different platform scope should compare alternatives before choosing.
Bella pros and cons
- Where it wins
- Routes low ratings to internal recovery and high ratings to Google.
- Adds stylist campaigns, customer reactivation, and manager escalation.
- Supports SMS booking, missed-call voice booking, and multi-location reporting.
- Where it doesn't
- The Reviews Only plan supports one location.
- The platform is web-based and cloud-deployed.
- Support is not available 24/7.
Bella fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update