Apptilaus review
A deep attribution and subscription analytics platform with contact-sales pricing.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Apptilaus is a subscription analytics and audience intelligence platform for subscription apps, streaming services, recurring-revenue businesses, and TV advertisers. It combines real-time MRR, ARR, and revenue dashboards with install-to-renewal funnel tracking, cohort-based LTV analysis, churn-risk prediction, retention curves, audience segmentation, media reporting, and TV or CTV attribution. Its strongest fit is a subscription app team that needs marketing attribution connected to revenue and retention rather than a standalone finance dashboard.
Pricing is structured around Starter, Growth, and Enterprise, with published plans using contact-sales or custom pricing. Starter includes subscription analytics dashboards, revenue and MRR tracking, basic cohort analysis, and email support. Growth adds Audience Intelligence and personas, segment building and exports, multi-platform media attribution, priority support, and API access. Enterprise adds TV and CTV analytics, full audience package exports, custom integrations, dedicated account management, an SLA guarantee, and custom reporting and BI exports. There is no free plan, so buyers should expect a sales-led evaluation before selecting a tier.
The platform’s depth is most apparent in attribution and audience analysis. It can ingest events through an SDK, server-to-server API, or file, then connect data across AppsFlyer, Adjust, Kochava, Singular, Branch, Google Analytics, major advertising platforms, Roku, Samsung TV, iSpot.tv, and Snowflake. Teams can analyze LTV by channel, country, device, and acquisition source, while also reviewing ROAS, payback periods, churn risk, lookalike-seed exports, and TV or CTV incrementality. Apptilaus suits teams managing complex acquisition and recurring-revenue programs; smaller teams seeking only basic subscription reporting may find its scope and contact-sales model harder to justify.
Apptilaus pros and cons
- Where it wins
- Tracks MRR, ARR, revenue, funnels, cohorts, churn, and retention
- Connects attribution, advertising, TV, data, and analytics platforms
- Adds audience segments, exports, ROAS, payback, and LTV analysis
- Where it doesn't
- No free plan or publicly stated paid amount
- Advanced capabilities are reserved for higher-tier plans
- The broad feature set may exceed narrower analytics needs
Apptilaus fact sheet, pricing and score →
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