AppMetrica review
A broad mobile analytics suite for acquisition, product, revenue, and crash data.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AppMetrica is a mobile application analytics platform from Yandex for product, marketing, and growth teams. It collects app usage, session, referral, event, revenue, crash, error, and device data through SDKs. Its reports cover acquisition, funnels, retention, cohorts, engagement, audiences, profiles, monetization, technologies, and crashes. Native SDKs cover iOS and Android, with plugins for Unity, Flutter, and other frameworks, making it suited to teams that need one view across mobile growth and product performance.
The published plans show a freemium structure. Free includes up to 100 million custom events per month, up to 2 simultaneous A/B tests, up to 100 simultaneously configured flags, Data Stream API, and standard reports and API access. Custom expands event volume from 100 million to 15,000 million per month, supports 2 to 50 simultaneous A/B tests and 100 to 2,000 configured flags, and adds Workspaces. Pro supports up to 20,000 million custom events, up to 10 simultaneous A/B tests, 500 to 2,000 configured flags, Workspaces, Data Stream API, and Premium support. This tier structure gives smaller teams a substantial starting allowance while providing higher-volume options for larger operations.
Its main strength is breadth within mobile analytics: acquisition attribution, conversion funnels, cohort retention, in-app purchase and advertising-revenue analytics, crash, error, and ANR reporting, push campaigns, cohort targeting, raw-data export, and APIs for Reporting, Logs, Post, Data Stream, and Push. A/B experiments are available through Varioqube. AppMetrica fits teams that want analytics, monetization, messaging, and stability signals together across iOS and Android. Teams seeking a narrower analytics tool or a workflow centered on a different experimentation system may prefer an alternative.
AppMetrica pros and cons
- Where it wins
- Combines attribution, funnels, retention, revenue, and crash analytics
- Free plan includes up to 100 million custom events monthly
- Supports iOS, Android, APIs, push campaigns, and A/B experiments
- Where it doesn't
- Free plan limits configured flags to 100 simultaneously
- Free plan supports up to 2 simultaneous A/B tests
- A/B experimentation is provided through the Varioqube integration
AppMetrica fact sheet, pricing and score →
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