Analyse² for Retailers review
A retailer-focused suite for localized assortment planning and collaborative category analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Analyse² for Retailers brings assortment planning and collaborative category development together for retailers. Its planning tools cover category strategy and budgeting, item-level choices, and localization by store cluster. Demand forecasts and listing or delisting recommendations support decisions about which products belong in each assortment. The product is aimed at mid-market and enterprise retailers planning assortments and shelf space, rather than businesses looking for a free, self-serve tool.
The planning scope extends from assortment targets to the physical shelf. Retailers can optimize assortments against selected targets and use space-aware assortment and shelf planning. Product launch, promotion, basket, shopper, and regional analyses add views of category performance and customer behavior. Pricing and campaign planning are available as add-ons, so buyers should distinguish those options from the core assortment and analytics capabilities when assessing fit.
Category Analytics is designed for retailer-supplier collaboration: retailers can share POS and loyalty insights with supplier partners through category, product, promotion, basket, shopper, and regional modules. That makes the product relevant where partners need a shared view of category activity, alongside localized assortment decisions. According to the vendor's site, prospective customers can request a demo, and according to its pricing page the approach is to contact sales rather than select a published plan. Email is the listed support channel. Retailers seeking assortment localization, shelf planning, and partner-facing analytics should consider it; those wanting public plan pricing or a free plan should look elsewhere.
Analyse² for Retailers pros and cons
- Where it wins
- Plans category and item-level assortments, with store-cluster localization.
- Forecasts demand and recommends listing or delisting items.
- Shares POS and loyalty insights with supplier partners.
- Where it doesn't
- Pricing is available through sales rather than published plans.
- Pricing and campaign planning are add-ons, not core modules.
- Its business focus may not suit smaller retailers seeking a free plan.
Analyse² for Retailers fact sheet, pricing and score →
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