Amperity review
A broad CDP for resolving fragmented records and activating lakehouse-based customer intelligence.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Amperity is an AI-powered customer data platform for enterprise brands that need to unify fragmented customer records and turn them into usable profiles. It supports marketing, analytics, service, operations, and AI use cases through identity resolution, Customer 360 databases, real-time profile updates, segmentation, journey orchestration, audience activation, predictive modeling, and profile APIs. Its lakehouse-based deployment is designed for Databricks and other supported environments, with web and API access.
The two published editions separate core platform capabilities from service commitments. Standard Edition includes ingestion and transformations, Identity Management through Stitch, Customer 360 databases, predictive modeling, segments and queries, and journeys and campaigns. Enterprise Edition includes all Standard Edition capabilities, plus 24/7 support coverage, enhanced support, priority response SLAs, priority ticket reviews, and private marketer training. Both editions require a sales conversation, so Amperity is better suited to organizations evaluating a tailored enterprise deployment than buyers seeking an immediately purchasable self-service plan.
Amperity’s breadth is its defining strength. Batch and streaming ingestion, real-time behavioral signal processing, audience and data activation, recommended actions, and profile API access give teams multiple paths from raw data to downstream engagement. That scope should appeal to organizations building customer intelligence on a lakehouse and coordinating marketing, analytics, and operational workflows from shared profiles. Teams that need only lightweight audience segmentation, or that prioritize transparent package pricing and a narrow feature set, should consider a more focused alternative. The clearest fit is an enterprise team prepared to align data, identity, modeling, and activation in one platform.
Amperity pros and cons
- Where it wins
- Resolves fragmented online and offline customer records
- Combines Customer 360 profiles with real-time signals
- Connects segmentation, journeys, activation, and predictive modeling
- Where it doesn't
- Both editions require contacting sales
- Advanced support commitments are limited to Enterprise Edition
- Its broad scope may exceed narrow CDP requirements
Amperity fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update